Sharpspring

JULY 10, 2019

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails.

Trigger Marketing 53

Trigger Marketing Paid Search Agency Marketing Agencies 1 Terms and Conditions 53

ANNUITAS

AUGUST 23, 2016

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology. This is where marketers seem to be stuck.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy. eConsultancy.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

BenchmarkONE

OCTOBER 25, 2018

If your business aligns with the statistics, chances are, you’re not. Your CRM isn’t just a place to store contact information and blast-off emails to your customers. It’s a sales and marketing hub, when used to its full potential, and can actually save you and your team a lot of time. The Best-Kept CRM Secrets. Form creation.

CRM 70

CRM Features Marketing Management Marketing Automation Services 70

Delivra

APRIL 23, 2019

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. Yes, email personalization is a necessity in today’s cutthroat marketing climate.

Automation 61

Automation Marketing Automation Services Marketing Management Lead Nurturing 61

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Untargeted email marketing campaigns increase costs by 3.6 Batch and blast" email marketing is dead.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Outgrow

APRIL 8, 2020

But today, integrated marketing is very important, although not always well-executed. Autopilot for Marketing Automation. This helps in developing personalized customer journey maps by implementing actions and conditions for every trigger. After a lot of thought, they decided to invest in interactive content.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

SnapApp

DECEMBER 20, 2018

In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

SendinBlue

MAY 15, 2019

Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions. Email automation is one of the aspects of Marketing automation , that allows you to build scalable and repeatable processes where your most manual and repetitive tasks are automated.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

ClearVoice

APRIL 6, 2021

As digital marketers, our role is to help our clients meet their goals through our expertise and guidance. No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful. A conversion path is a journey.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. Client retention is nothing new, but the scale at which marketing automation allows us to retain our loyal clients most certainly is. Not sure who’s loyal?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Major Factors that Affect Email Marketing Conversion Rates. The more you know, the better. Email Responsiveness.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

markempa

JANUARY 23, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Why are buyer personas critical to modern marketing?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Hubspot

OCTOBER 2, 2013

The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. They bucket hundreds of measurements into a handful of features: social, content, thread, and label features.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? Audience research.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Optinmonster

FEBRUARY 23, 2024

Unsubscribes are a fact of life for email marketers. In this article, I’ll cover all the basics of unsubscribe rates, so you can understand how this metric affects your email marketing strategy. During that same 3-month period, 273 subscribers have opted out of your email marketing list. What Is an Email Unsubscribe Rate?

Tips 66

Tips Opt-out Opt-in Click Rate 66

Digital B2B Marketing

FEBRUARY 5, 2013

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Here are four mistakes marketers make when using market research data.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Hubspot

AUGUST 7, 2019

Sure, you’ll be driving visitors to your landing page through email blasts, social posts and other marketing methods, but your page should also be optimized with target keywords for your paid campaigns and organic search. Cite statistics that support your message. Use click triggers. Optimize for search. Be relatable.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Martech Advisor

AUGUST 22, 2019

Cold calling used to be a staple of many companies’ marketing and sales strategies. However, advances in technology are moving marketing and sales beyond the business phone to a variety of digital channels that allow enterprises to connect with customers and prospects on their terms.

Advertising Channels 47

Advertising Channels Cold Calling Peer-to-peer Marketing & Strategy 47

Referral Rock

OCTOBER 31, 2019

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. Lindemann also says they send out emails in batches of 100 instead of a mass email blast to avoid suspicious spikes in reviews.

Lead Ranking 72

Lead Ranking Lead Scoring Ideal Customer Profiles Leads 72

Vidyard

SEPTEMBER 18, 2019

People get more marketing and sales outreach from brands than ever, and without a unique angle, your chances of reaching them are about as remote as the red planet. That’s why 87% of marketers rely on video. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Adobe Experience Cloud Blog

DECEMBER 30, 2015

After posting my earlier blog around email performance , in which I revealed which types of email perform the best, I received a ton of requests to break it down by industry so marketers can compare the performance of their email campaigns to those of their peers. Only industries with statistically significant averages are shown above.

Marketo 48

Marketo Peer-to-peer Blast Campaigns Best Practices 48

Vidyard

SEPTEMBER 14, 2020

People now get more marketing and sales outreach from brands than ever before and, without a unique angle, your chances of reaching your audience are about as remote as the red planet. That’s why more and more marketers have started to rely on video. Video is rocket fuel for your email marketing. Contents 1.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40