Caveman style ABM is p **g off everyone’s best prospects
Velocity Partners
MARCH 28, 2024
Which leads us (excuse the pun) to what ABM should do, which is apply modern tools and processes to an old strategy: find your friends and nurture those relationships. The missing ABM element In its early days, we thought about ABM in terms of targeting: using big data and automation tools to home in on top prospects. Here’s why.
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