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Six great blogs for B2B Marketers

Biznology

Its’ no wonder—he’s the author of the single best book on B2B marketing, The Marketing Manager’s Handbook , now apparently out of print. Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff.  I was honored to contribute a guest post for PointClear last year. Sewell.

20 Best Practices – An Essential Checklist for B2B Sales and Marketing Organisations

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. Business relationships Content marketing Fearless Competitor Find New Customers Inbound Marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Metrics Sales 2.0 Bob Apollo. sales challenges sales leadership Sales Leads

Engage MULTIPLE senses for best marketing results

Fearless Competitor

B2B demand generation | Engage more than one sense for best marketing results. For marketing content, you need to engage more than one sense for best results. ” Dan McDade, Pointclear. Give it time to load… ). beautifully graphic white paper engages sight. podcast engages hearing. But a YouTube video engages both hearing and sight. Contrasting Silent vs. Sound.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. The final standings in the best B2B marketing idea of 2010 are: 4. Kinaxis has a lot of great video content with tons of humor, but this campaign – witty and remarkable, is their very best. Stay tuned. Juan Eloqua by Eloqua (6%). 2.

Best-in-Class Companies and Lead Nurturing – a Study by Aberdeen Group

Fearless Competitor

B2B Lead Generation | Characteristics of Best-In-Class companies. Best-in-Class companies and lead nurturing. Best-in-class:  Top 20 % in revenue and lead generation results). ” Dan McDade, Pointclear. Finishing up my review of Maximizing Lead Generation by Ruth Stevens and I found some interesting data on lead nurturing she shared that my fans will enjoy.

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Fearless Competitor

Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade of PointClear. Interviews & Guest Appearances content marketing Mad Marketing TV management-best-practices marketing automation sales-challengesHow to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. Visit  [link]  to learn more.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

This is why companies need to reach out to companies like Spear Marketing, AcquireB2B , Nuspark Marketing , Pointclear or even Find New Customers. “If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. B2B Demand Generation | Why Outside Experts are Needed. That is clear. Take a look at those bold words.

The Critical Importance of Quiet Time for Executives

Fearless Competitor

I was struck by a comment from one of our guests on Mad Marketing TV , Dan McDade of PointClear. He said he had hours to reflect on the business and it was one of his best days (business-wise) in a long time. always find the best time to reflect is in the shower. Self Education management-best-practicesQuiet reflection time – makings of a great day?

Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesIn this episode, he shares the power of gift-giving, via the Find New Customers motto – Always Be Helping.

How to Get Linkedin Recommendations

Fearless Competitor

asked someone what she thought would be the best way to get more Linkedin recommendations. She replied “ Ask for them? &# I told her “ No – that’s not the best way. “ The best way to get Linkedin recommendations is this: Write Linkedin recommendations for others. B2B Lead Generation | Linkedin Recommendations. But how? What do you think?

Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David. Surprised?

The Power of B2B Lead Nurturing

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. Filed under: Business relationships , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices. B2B Demand Generation | The Power of Lead Nurturing. Lead Nurturing and Scoring.

The Problem with Kids: How Your Products and Services are Truly Perceived

Fearless Competitor

That’s the BEST way to do b2b lead generation. ” Dan McDade, Pointclear. Demand Generation Management best practices Marketing Marketing Automation marketing campaignsB2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. He said “Because the owner thought buyers were stupid if they cannot see the value.” ” This is the exact problem highlighted in this post, so I want to bring it back. Want to crank up sales and profits in your company? Great kids.

Mad Marketing TV is educating the world – and me

Fearless Competitor

Dan McDade, CEO, Pointclear. He’s become one of the very best. Interviews & Guest Appearances Find New Customers Mad Marketing TV management-best-practices marketing-campaigns sales-challengesJeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. This is how it happened. It publishes every Tuesday and Thursday at noon ET.

How, When and Where Buyers Want Content

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. It’s shocking how bad most companies are today.). Sorry to give a plug here, but we recommend our Content Marketing Workshop. The formula is simple – great content = sales leads. Survey says….

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead. Develop a lead hand-off process and follow-up best practices.

Why Sales needs Content Marketing and Marketing Automation

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Business Strategy , Buyer Personas , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , marketing campaigns , Sales 2.0 , sales challenges , sales funnel , Sales knowledge , sales leadership , Sales Leads , sales process , sales-ready leads , Simple lead generation. B2B Demand Generation | The Benefit to Sales. After all, you need to close deals! ” I think the problem is us.

CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report

Fearless Competitor

Good companies to contact include Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear. “We have been seeing since our ‘ Renovate To Innovate ’ report that CMOs need a middle layer of strategy,” she says. Again, we recommend Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear.). lead generation marketing funnel sales challenges Management best practices Marketing Business relationships Fearless Competitor Demand Generation Lead Nurturing Sales 2.0 Hot off the press is this new study.,

Content Curation. 5 Ways to Succeed, Eventually

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. Business relationships Content marketing Demand Generation Fearless Competitor Find New Customers Inbound Marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Marketing MetricsNeicole Crepeau. Saturday.

The Current State of B2B demand generation

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. Lead nurturing. Lead scoring.

Laugh and Learn with Find New Customers | Episode 51 – The Beard

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesContact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesWhat do you think of Laugh and Learn? If you enjoy it, please let us know and share it with your friends.

New “cheat sheets” on B2B demand generation from Find New Customers

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Content marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing. Content marketing lead generation Lead Nurturing Lead Scoring Management best practices MarketingB2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. All can be obtained with no sign-up needed, so download yours today.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)

ViewPoint

As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program. Follow up on leads and provide specific, relevant feedback: For PointClear clients, we provide lead follow-up best practices. Those kinds of relationships really suck.). After all … we’ve seen it all.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Then I suggest you reach out to lead generation companies like the experts like AcquireB2B , BlueBird Strategies , Pointclear or even Find New Customers. They can help you craft a best practices demand generation program in your company. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle.

What Sales Really Needs from Marketing

Fearless Competitor

The best way to handle objections is to plan for them in advance. Marketing is best equipped to plan and teach sales. Marketing is best equipped to help. “If more people listened to Jeff (President of Find New Customers ) a lot more would be sold.&# Dan McDade, CEO, Pointclear. B2B Demand Generation | What Sales Really Needs. But salespeople are not good at this.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell.

Find New Customers salutes the “20 Women to Watch in Sales Lead Management”

Fearless Competitor

Karla Blalock, PointClear, LLC. Marketing Awards management-best-practices marketing-campaignsThe Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Lisa J. Cramer, LeadLife Solutions. Christine Crandell, NBS Consulting Group. Robyn Davis, When I Need Help (WINH). Kristin Hambelton, Neolane, Inc. Jennifer Horton, Eloqua, Inc. Diane Mayer, CodeBaby®. Ruth P.

Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”

Fearless Competitor

“If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.

2 Take-Aways from a MarketingSherpa Case Study

Fearless Competitor

Please note that Pointclear helped this company with this project. Want to know why reaching out to Pointclear was so critical to their success? This is why companies should reach out to experts like PointClear , Bluebird Strategies , NuSpark Marketing or even Find New Customers. ” Dan McDade, Pointclear. Filed under: Business relationships , Buyer Personas , Demand Generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing Metrics , Marketing ROI. B2B Lead Generation | Lessons from a MarketingSherpa case study.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We're pleased to present this guest post by Dan McDade of PointClear. We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection.

2012 Revenue – Making It Happen vs. Hoping It Happens

Fearless Competitor

Do we know who our best prospects are? ” Dan McDade, Pointclear. Filed under: Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing. Find New Customers Inbound Marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices MarketingB2B Lead Generation | Ensuring You Make Your Number in 2012. The folks from CSO Insights  and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical.

Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads

Fearless Competitor

By same token, B2B lead generation is one hairy beast – best left to the professionals. This is why great companies like Nuspark Marketing , Allinio , Bluebird Strategies , and PointClear exist. Filed under: Find New Customers , lead generation , Lead Nurturing , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , marketing funnel.

One Company I Never Want to Hear from Again Ever

Fearless Competitor

It’s best we both move on. never, ever wan t to hear from that company again.  It was a bad experience that is best forgotten and never heard from again. Dan McDade of Pointclear and Jim Burns of Avitage.and many more. Please vote for Jeff Ogden of Find New Customers for the 2014  SLMA marketing award. Thank you, all soldiers and especially Rolfe. slma marketing award.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)

ViewPoint

In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. The best example of this is an appointment setting company that charges by the appointment. Standard PointClear disposition categories include: Lead, Pipeline, Nurture, Disqualified, No Response, Bad. Guess what?

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

It works best if you are truly committed and believe in what you are doing. ” Dan McDade, Pointclear. Filed under: Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , marketing funnel , Marketing Metrics , Marketing ROI , Remarkable content , Sales Leads , sales-ready leads. B2B Demand Generation | 12 Marketing Take-Aways. Don’t try to be all things to all people. Be very specific.

Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Cold Call, revisited: Best practices for getting in the door. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. Sales Coaching - The Use and Abuse of Modeling. Going Beyond Cost-Benefit Analysis.

Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesWhat do you think of our weekly B2B marketing show, Laugh and Learn?

Laugh and Learn with Find New Customers | Episode 47 – Lazy Website

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Fearless Competitor , Find New Customers , Funny , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Remarkable content , sales challenges. Fearless Competitor Find New Customers Funny Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Remarkable content sales challengesIn this episode, he explains how marketers can use people to personify product or company features or competitive advantages.

Sunday Post: TED Talk on Standing Out with Seth Godin

Fearless Competitor

” Dan McDade, Pointclear. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , Leadership , Leadership Lessons , Management best practices. Business relationships Demand Generation Fearless Competitor Find New Customers Leadership Leadership Lessons Management best practicesWe’re passionate about the need to differentiate your offerings. This is an important topic for B2B companies , as buyers see them as all alike. said “ Think Different. “ Seth was a keynote speaker at the Aprimo Marketing Summit.