ViewPoint

MAY 23, 2017

Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 Why don’t they follow-up? Less than 2% of the total were merely qualified companies, mind you.

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

JUNE 28, 2018

I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%. They calculate how much the average deal is, assume a 20% close rate and calculate ROMI (return on marketing investment) based on these estimates. I asked him how much our leads cost and he said $650.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

AUGUST 2, 2017

Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Cost per Lead (based on $61.50/hour hour and 40-hour week). Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)). In my opinion, this approach is too simplistic, and doesn’t account for variety of variables such as deal size, margins and lead rate.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192