Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Yes, it is true that we use content marketing to: Help our target audience solve problems. Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Converting browsers to buyers, of course.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

PathFactory

APRIL 23, 2024

B2B marketers are left guessing about what content to use and how to best deliver it to their buyers. That’s why PathFactory is on a mission to help B2B marketers leverage content intelligence & personalization. The post Stop Guessing, Start Growing: Win By Proving Content Marketing ROI appeared first on PathFactory.

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Absolutely, if you can measure its return on investment (ROI). This guide will help you do just that. Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Think of your content as seeds of knowledge.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 7, 2020

Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. As you set these objectives, consider how they play into your ROI.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Leading Results Rambings

OCTOBER 19, 2023

Every dollar spent on marketing should yield the best possible return on investment (ROI). In this chapter, we'll explore how understanding your target audience at a granular level can help maximize your marketing ROI and why working with Luna Creative Marketing is the best choice to achieve this.

ROI 52

ROI Allocation Advertising Agencies Paid Search Agency 52

Martech

SEPTEMBER 26, 2023

That’s personalization at its best. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. Rake in the ROI Google Analytics. Kissmetrics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Relevance ROI 120

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand. Applying that experiment to your messages is how you can figure out what works best for your audience and your brand as a whole.

Segmentation 97

Segmentation ROI SMS Demographics 97

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. The best way to determine the effectiveness of your personalization in this way is to do a true A/B test, where the “A” variant provides all users with a generic message/offer/experience and the “B” variant personalizes it. Measuring the ROI of personalization.

ROI 135

ROI Process Personalization Lead Ranking 135

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. Taken together, these metrics can help content marketers and creatives improve outcomes.

ROI 143

ROI Content Marketing Planning Gartner 143

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

AUGUST 23, 2023

Developing a solid strategy will help your organization use new ABM technology effectively. Here are some best practices for getting higher ROI from your ABM solution. Using ABM behavioral data tools and other insights can help marketers make more personal connections further down the funnel. “In Get MarTech!

Account Based Marketing 93

Account Based Marketing ABM ROI Top of Funnel 93

Contently

DECEMBER 3, 2020

By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.”

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. The ROI of LinkedIn Ads and Bizible. In short, your CRM.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The approach helps your business establish credibility and trust, leading to long-term value and engagement. Limited audience interaction.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. Let me take you through the strategies that helped us create and manage influencer campaigns for SocialPilot at every stage of the way.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Oktopost

JANUARY 31, 2024

Here are some commonly used metrics to help you get started. Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Animalz blog

FEBRUARY 25, 2024

We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Sometimes they do. Often, they don’t. Sometimes, readers show up.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Lake One

NOVEMBER 14, 2023

We get the full picture to best understand your processes and properly inform our recommendations. The roadmap acts as a blueprint for your future success, marking the path to enhanced performance and higher ROI. Here’s how: Maximizing HubSpot ROI: HubSpot is constantly improving upon and expanding its offerings.

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. . What is ROI? But first, what is ROI?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

SocialPilot

FEBRUARY 11, 2024

The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. AI can identify patterns and preferences in audience engagement, helping to tailor content that resonates more deeply with the target demographic. That’s not all. Brainstorm time!

Sales Management 90

Sales Management ROI Planning Work Management 90

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Benchmark Email

DECEMBER 7, 2021

Are you getting the best return on your email marketing efforts? But if you want to make the most of them, you need to know what’s working, what’s not, and what your overall return on investment (ROI) is. Not only will this help… The post How to Calculate Email Marketing ROI appeared first on Benchmark Email.

ROI 84

ROI Email Marketing Advertising Benchmark Marketing & Strategy 84

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. Consider using advanced marketing technology to quickly identify which accounts fit your company best. Doing so will help ensure you create campaigns that resonate with your target audience.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78