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Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. We want Marketo to be the hub that brings it all together. Brave New You. What’s more?

20 More of the Best Twitter Tips, Tactics and Tools of 2012


As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Find the answers to those questions and many others here in 20 of the best Twitter guides, tools and reviews of 2012.

On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend

Modern B2B Marketing

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. In the past, Marketo gave all roadshow attendees a Starbucks gift card as a thank you touch. Get ‘em hooked!

Does your Marketo Ferrari collect dust?

Fearless Competitor

Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting  Get More from your Marketo Purchase. Just go to [link] and enter hashtag #b2bchat. One problem. Find New Customers has the answer.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Modern B2B Marketing

Now that everyone (and their mothers and grandmothers) is on Facebook, it’s one of the best places to humanize your brand by sharing status updates, photos, and videos. But with resources like to replace certain words with shorter ones, hashtags, and abbreviations, you can do this without sacrificing the meaning. 3. Facebook already has hashtags as well. seconds.

Thought Leadership Interview #4 – Jon Miller, VP, Marketing at Marketo

Fearless Competitor

This time we interviewed the marketing leader for one of the fastest growing software firms in the world, Marketo. We’re on a mission to bring our readers the very best. Blogs and content sharing are critical elements like websites and Marketo has a very popular blog. Just go to [link] and enter hashtag #b2bchat. Jim Dickie sees this as the Perfect Storm. Jim

The ROI of Paid Social Media Ads

Modern B2B Marketing

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Check out the Marketo Revenue Rockstar decal campaign. At Marketo, we look at two allocation methods. SlideShare.

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What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. know I’m definitely looking forward to A/B testing Stories and regular posts over the next few months to explore audience engagement and determine best practices! 3. and Japan. Instagram Rolls Out Stories.

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Follow trending conversations to see if there are certain values that are important to your prospects and customers. Look for ways to show up in different social channels, from using trending hashtags to participating in top-of-mind discussions. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Establish a Voice.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Brands that provide the best cus t omer experience and service have the highest retention rates. 2. These platforms allow you to monitor for brand mentions, hashtags, keywords, or phrases. Simply enter the names of some of your prospects and customers into the social channel’s search engine to determine if they have an account. The Many Roles of Social Media.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

CROWE HORWATH : the public accounting firm used 48 pieces of content in 4 different topic areas, this campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. write blog articles to share their expertise with customers, prospects and people with questions about the technical applications related to solder. million.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content. That Social banners work best if you’re promoting big pieces of content like an ebook that’s designed to drive leads. Test out hashtags to increase the reach of your content. 7.

5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Modern B2B Marketing

Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase. Middle-of the-funnel prospects:  These are prospects who are actively evaluating your product. You can even have sales give the prospect a call when they claim their gift.

The Fans Awaken: What Star Wars Can Teach Marketers

Modern B2B Marketing

While it’s unlikely you’ll be directing a box-office hit anytime soon, there is a valuable lesson you can learn from this handover: your audience should always come first, whether it is a theater full of fans or your targeted prospects. Personally, I think one of the best decisions that Disney, or J.J. And they did just that. Consistency. In my opinion, no. Innovation. Adaptation.

Aging 50

Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake

Modern B2B Marketing

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Marketo recently filmed their electric Smart Car giveaway , which (with a little editing) created an awesome asset. Visual!

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Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. Promoted Tweets in Search.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. Including attractive images, strategic hashtags, and relevant links with each post. Period.

9 Personality Quiz Examples For Content Marketing


Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Payscale , a compensation information company, integrated the concept of a “purple squirrel” (a rare, perfect hire) into a personality assessment for prospective leads.

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. The best way to get positive ROI from your webinars is to continually repurpose them. Repurpose Your Webinar for High ROI. The recording.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. curation vehicle that allows you to tell stories in real time with live blogging, breaking news updates, and hashtag collections and results. Here is where your whole database of prospects, leads, and current customers all live.

Engaging your audience with top experts – Revenue Master Series

Fearless Competitor

Brilliant idea by Marketo. Marketo calls it Revenue Master Series. Find the top experts (The ones your prospects – and not your CEO – trust) and create a series of events around them. Just go to [link] and enter hashtag #b2bchat. Jon Miller (at left) and Phil Fernandez (VP, Marketing and CEO) have hit on something. As a B2B marketer, you can do this too.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

Hashtags. On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Adding a targeted hastag to a message  can put that message  in front of potential prospect searching for information based on that hashtag. Utilize keyword searches and hashtag monitoring to identify and engage with prospects while boosting lead generation through B2B social media. 7. Not only does this give customers and prospects faster results, it gives marketers valuable statistics for B2B social media campaign strategies. 9. ReTweeting.

The Fearless Competitor introduces you to Marketing Automation service

Fearless Competitor

Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Just go to [link] and enter hashtag #b2bchat. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.

The One Thing EVERY Company Needs Today

Fearless Competitor

If you’ve been following Fearless Competitor , you met such marketing luminaries as Joe Pulizzi of Junta42 , Paul Dunay of Buzz Marketing for Technology (picture at left), Jon Miller of Marketo , Trish Bertuzzi of the Bridge Group, Scott Mersy of and Brian Kardon of Eloqua. Prospective buyers want content. Just go to [link] and enter hashtag #b2bchat.

The All-Star Cast of Thought Leader Interviews

Fearless Competitor

service mentality — the best companies help buyers do their jobs and improve their lives. Jon Miller, VP Marketing and Co-Founder, Marketo. Just go to [link] and enter hashtag #b2bchat. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. Tags: Business relationships Demand Generation Email Marketing Lead Nurturing Leadership Lessons Management best practices Marketing lead generation marketing campaigns This takes time.

5 Tips and Tricks to Make Your Blog ROCK!

Fearless Competitor

Just create a set of questions and invite top experts. I did it with many top expers like Jon Miller of Marketo, Trish Bertuzzi of the Bridge Group, Kevin Temple of Enterprise Selling, Paul Dunay of Buzz Marketing for Technology and Brian Kardon of Eloqua. Just go to [link] and enter hashtag #b2bchat. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. (reposted to fix the permalink. thanks). It’s easy. And it is 20% of your weekly content. Focus has Expert status.

5 Ways to Integrate Sales and Marketing

Fearless Competitor

(We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Just go to [link] and enter hashtag #b2bchat. Jeff Ogden, the Fearless Competitor , is President of Find New Customers “ Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the e-book, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from the University of Notre Dame.

5 Secrets to Marketing Automation Success

Fearless Competitor

Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog,  Modern B2B Marketing , and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon Miller, VP Marketing. Thanks.

How to do lead nurturing in a complex product company

Fearless Competitor

Imagine you were talking to the prospective buyer. Good marketing automation software like Marketo can do just that. Just go to [link] and enter hashtag #b2bchat. Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. But we have many products and services. How do you set up lead nurturing in that situation, when we have many variables.? Good question.

The Search for B2B Marketing Superstars

Modern B2B Marketing

Conference awards hashtag for Twitter: #SM20award. heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 If you think you have what the judges are looking for, go to to apply online to win any (or all – there is no limit to the number you can apply for) of the following awards: Best Alignment of Sales & Marketing. Best Sales Lead Management Program. Best Customer Experience Management/Customer Collaboration Program. Awards.

How will the Salesforce/Jigsaw acquisition change the B2B industry?

Fearless Competitor

In our own survey, we found that on average, only ½ of prospect records were accurate.   Jon Miller, VP of Marketing at Marketo wrote  &# Jigsaw’s a founding member of the  Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. Jigsaw is best known for the ability share contacts, but its long term strategic value is its ability to enrich and cleanse data online.  You would achieve much improved prospect data while dramatically improving response rates.

Why’s that Ferrari collecting dust?

Fearless Competitor

But in trying to solve that challenge, companies make a fundamental error: The lack of high quality leads problem renders business leaders highly susceptible to the siren song of marketing automation companies, like Eloqua , Marketo , Silverpop , , Market2Lead , HubSpot ,  Pardot and the like. “Just buy our software and prospects will beat down your door.&#. agree.

Marketing Automation Acceleration Package – our exciting new service

Fearless Competitor

Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or  Is it working or is it merely collecting dust? Here are some key services we offer to help you gain improved fiscal results and a competitive edge – to win races: Prospect targeting and identification – find more prospects with a finely targeted approach.

5 Tips and Tricks for a great blog

Fearless Competitor

Just create a set of questions and invite top experts. I did it with many top expers like Jon Miller of Marketo, Trish Bertuzzi of the Bridge Group, Kevin Temple of Enterprise Selling, Paul Dunay of Buzz Marketing for Technology and Brian Kardon of Eloqua. Just go to [link] and enter hashtag #b2bchat. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. The CMO of Satmetrix said she can only get to it once a week. It’s easy. And it is 20% of your weekly content.

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   Best in class marketers will ‘follow’ the path so th ey know when sales should begin interacting and what information will be most useful to the prospect at a particular time. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.     2.      You can do a lot even with a small budget.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. It is currently a front-runner for Slideshare’s 2010 World’s Best Presentation Contest (I’d love it if you went and voted for it. Hashtags. We’ve assembled some simple best practices that you can use to build better campaigns. Best Practice (100).