(We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Just go to [link] and enter hashtag #b2bchat. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the e-book, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from the University of Notre Dame. Thank you.). Take our Linkedin poll. What do you think of Marketing Automation? Sounds logical to me. MORE >>

Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Just go to [link] and enter hashtag #b2bchat. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the e-book, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from the University of Notre Dame. MORE >>

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Check out the Marketo Revenue Rockstar decal campaign. At Marketo, we look at two allocation methods. MORE >>

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. Twitter happens to be one of our most effective prospecting channels. Fresh relevant content offers with the right messaging yields CTRs of up to 17% with a cost-per-prospect coming in at around $14 each. MORE >>

service mentality — the best companies help buyers do their jobs and improve their lives. Jon Miller, VP Marketing and Co-Founder, Marketo. Just go to [link] and enter hashtag #b2bchat. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the e-book, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from the University of Notre Dame. Planning is imperative. Need a deep understanding of value, targets and personas. MORE >>