Webbiquity

MAY 20, 2010

&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Where can you find the best online tools for competitive intelligence? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. The goal, as she states it, should be rather on “maximizing lead volume at an acceptable (profitable) cost/lead.&#. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Here are some best practices to optimize your results from SEM campaigns: 1. Your goals—how many leads or sales are you planning to drive from search marketing? and superlatives (“best,&# “leader,&# etc.).

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. lead generation content is often promoted differently than thought-leadership content). A list of the best sites to submit articles to by Internet Marketing for Business Owners. Article Submission Sites.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JULY 28, 2010

This is something I am working on for FY11 and will be more than just a social network for our best customers. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

The best way to watch for expressed needs is to look for keywords often used to describe those needs. People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do you want an expansive reach to a large group or contact with those who closely fit your lead generation profiles?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Optinmonster

MAY 16, 2023

In the end, we will share some of the best off-page SEO techniques with you. In our experience, these nine off-page SEO techniques are the easiest to include and offer the best return: 1. Social Bookmarking Social bookmarking is one of the best ways to get visitors instantly. Let’s get started!

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. And those are just from the first chapter. Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. How to use Article Nuggets.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

FEBRUARY 14, 2010

Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. Again, Marketo’s lead gen guide will be made available in chapters throughout this month for anonymous download, or you can grab the complete Definitive Guide to Lead Nurturing today.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. This teamwork is more challenging and rewarding for both the marketing and sales teams that simple mass lead generation and follow up. Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 27, 2010

One in three marketers said that measuring results and identifying best practices are their top questions about social media marketing. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. Post this on Diigo.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

LeadSquared

MAY 9, 2013

Our Recommendation: A floating plugin like ShareBar works the best, for starters. However, as Sharebar hasn’t been upgraded for the new WP versions, you can look at other plugins like Socialize, AA’s Digg Digg Alternative etc. Recommendation: Facebook Like Box. viii) A Comments Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

WebMarketCentral

JUNE 26, 2007

social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. A very slick tool—its auto-fill capability for key fields is among the best of any of these sites. 5) Digg 6.5% There you have it, the best of the general-interest Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. But which social media tool do marketers find most valuable? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Hubspot

OCTOBER 19, 2010

Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! And, don’t forget to add calls-to-actions to the end of each of your blog posts and in your email marketing to improve lead generation! Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Bookmarked or promoted website pages in Digg and similar sites.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. It is quick.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. In most cases it is also your post URL so make it count. Are you in HR?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Webbiquity

NOVEMBER 10, 2010

You have to jump in all the way, and involve your best people: the ones who know your products and services inside and out, and understand the issues your customers face. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Social customer support I would argue is the single best place to focus your social media efforts since it can reduce customer churn and increase your retention rates faster than any other program I have ever seen before thereby delivering a strong ROI. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

APRIL 13, 2010

And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Tweet This! Share this on Facebook. Share this on Linkedin.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Buzz Marketing for Technology

JULY 7, 2010

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Any organization’s best, least expensive and quickest profitability payback opportunity is within their current customer base. Interview with Leading Sales Expert: Jim Keenan I had a chance to interview Jim Keenan, the author.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 100

Social Media Paid Content Tactics Tips 100