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Industrial Marketing Today

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Do You Believe in Industrial Websites?

Industrial Marketing Today

We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We are not very happy with the look of our site and we want a good designer to make our site look really “cool”. Designing an industrial Website for optimal B2B lead generation doesn’t happen by accident.

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design? I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

These work best for middle of the sales funnel (MoFU). CAD files, Engineering Kits and online design tools for help with specifying and designing prototypes. Case studies and testimonials for proof of performance. Parametric search applications and cross reference guides for finding the right part number or component.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Here are the top ten business clichés from Seth’s list: Win-win situation Thinking outside of the box Giving 110% Best Practices Synergy Paradigm Shift At the end of the day,… Low-hanging fruit Going forward Push the envelope I couldn’t tell how old this lens was but the original ten has grown to 384 as of the date of this post.