Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. Once integrated, Anyword delves into your historical data to identify what has worked best for you. What does this mean for you?

Advertising Benchmark 92

Advertising Benchmark Lead Ranking Lead Scoring Comparison 92

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Metadata

SEPTEMBER 28, 2022

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? Use image or video ads on Facebook and LinkedIn? Keep reading to learn more about when image ads still make sense—and when video ads do—and best practices to ensure they break through the noise. Image ads vs. video ads.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Best used when: you want to boost search visibility and build a knowledge hub for your audience.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Huptech Web

JANUARY 13, 2023

Google Ads Stats. LinkedIn Ad Stats. In this blog, we will share online advertising statistics, impressive Google Ads Stats, and also about other advertising platforms, including trends and insights on popular platforms, advertising formats, and performance metrics. Google Ads Stats. Google is the Most-Visited Domain.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

RebelMouse

JUNE 2, 2023

RebelMouse offers unique, customizable GA4 dashboards through Google Looker Studio that provide key insights into the metrics that matter most to publishers. Content Performance The Content Performance page of our Looker Studio dashboard shows you which content is performing the best.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. This dramatically oversimplifies the complex and user-specific Quality Score inputs factored into each ad auction, but it’s the best we have.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. 40% of Gen Z prefer social media over Google to find answers to their questions. Instead, here’s a breakdown of engagement rates by the leading social media channels. But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Anyword

MAY 6, 2021

Check out our best tips below: Instagram Captions. We’ve run experiments that have shown that even small changes can improve CTR t by as much as 20%. Google Ads. Google Ads might just be the most restrictive when it comes to character limits – 30 characters per headline and 90 characters per product description.

Paid Content 98

Paid Content Ads Rules Work Management 98

Atomic Reach

JULY 27, 2023

However, they don't necessarily have a large online following or lead opinion in their field. AI can help you in both these areas by pinpointing who your target audience is, what type of content will attract them, and what influencers are best positioned to reach them. Their historical CTR for the prior three months averaged 0.41%.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Sprout Social

MARCH 16, 2022

The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Essential LinkedIn video metrics .

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. When are you at your best?

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Optinmonster

OCTOBER 29, 2023

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% Making your headline 6-8 words can increase your CTR by 21%. LinkedIn is the most effective social media platform for delivering content and securing audience engagement. close rate. Tumblr had 456.1

Statistics 96

Statistics Paid Content Stats Blogger 96

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. Where Do Your Leads Come From? Your B2B content marketing may not be a high lead-generation tool for your firm, but it’s likely an important part of the relationship management process.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. What model of lead attribution do you use? Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? How Facebook ad frequency depends on the quality of leads?

PPC 52

PPC Lead Ranking Planning CTR 52

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . Banner blindness, ad blockers, CTR fails are all down to the same circumstance. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Metadata

JULY 21, 2022

The best platforms for paid social ads. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. High click-through rates (CTR) : With a CTR of.88% 88% , Instagram beats both Facebook and LinkedIn. And you can find them on Facebook. Fashion Auto Ecommerce B2B.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Cross-Channel Engagement: Engage with your leads and accounts by delivering personalized messages and content across every channel, including email, mobile, and more.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Brandpoint

JULY 14, 2023

Generating leads and driving conversions. Website Traffic: Utilize web analytics tools, such as Google Analytics, to track the amount of traffic driven to your website from social media platforms. By using specific tracking links and landing pages, you can attribute leads and conversions to your social media efforts accurately.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Spiralytics

APRIL 23, 2023

Short Videos Will Gain More Traction Over Static Posts Meta and Instagram have reels, YouTube prioritizes YouTube Shorts , and Google gives video content more weight in its search results. According to Content Marketing Institute, organic usage of LinkedIn for B2B content marketing increased from 93% in 2021 to 96% in 2022.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? But, Wait: What About Other Lead Gen Tactics?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Ranking 52

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. Outline your priorities, and then you can decide which type works best for you.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Valasys

MARCH 2, 2020

According to a case study by Google from eCommerce tire retailer Triento, implementation of remarketing strategies in Google Ads allowed Tirendo to increase its sales through paid ad campaigns by 22%. According to research by Invespcro , the average CTR (Click-Through-Rate) of the display ad campaigns is 0.07%.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Valasys

FEBRUARY 26, 2020

A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Opting for a proactive approach to target the most revenue fetching accounts, allows marketers to drastically improve their Click-Through-Rate (CTRs) & conversions through the ad campaigns.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. Search Engine PPC.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105