Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

Martech

MARCH 28, 2024

42% of startups use AI to support personalized pricing strategies using customer behavior insights. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign. SendinBlue.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Contently

JANUARY 31, 2023

It can also analyze the behavior of prospects in your target market to predict when they have started looking for a solution like yours. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

PathFactory

AUGUST 11, 2021

As buyers progress through their journey, the content assets they encounter are determined by their actual behavior and topics of interest, rather than broad segmentations dictated by marketers. This is especially useful in an ABM capacity.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

PathFactory

JULY 29, 2022

Oracle’s Fusion Sales, in conjunction with PathFactory’s content and revenue intelligence engine, will arm sellers with valuable customer data and content consumption behavior during each buyer’s journey. Eloqua Customer? This partnership will drive business growth through: Increasing sales productivity. Increasing buyer satisfaction.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SendinBlue

AUGUST 24, 2020

The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. The Sendinblue Tracker lets you track visitors exploring your website and add them to marketing workflows based on their onsite behavior. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Only B2B

OCTOBER 20, 2020

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Conversica

OCTOBER 9, 2018

Behavioral triggers. Use your marketing automation software to automate messages based on audience behavior. Leveraging marketing automation tools such as Conversica, Marketo, Pardot, Eloqua and Salesforce to manage email communications and lead scoring will help ensure that you are engaging the most important leads.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Belkins

JANUARY 24, 2021

Predicting your potential buyers’ behavior isn’t easy; nevertheless, it is possible to increase the odds of hitting the target. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. Here are some common metrics that will assist you in qualification.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

The Point

APRIL 8, 2015

More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Valasys

JULY 1, 2021

The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. Marketers can segment their database by demographics, firmographics, customer behaviors (e.g., b) Optimum Email Deliverability. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Litmus

NOVEMBER 9, 2020

Cristal: We’ve seen a trend with more clients using “Send Time Optimization” which uses artificial intelligence that analyzes past send and engagement behavior. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. You can personalize experiences based on behavior.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Customer Experience Matrix

JUNE 13, 2016

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. It also places a tag on the company Web page to capture visitor behavior directly.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. This can include information about their devices, the software and apps they use, their online behavior, and more.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

JUNE 27, 2014

(Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.) There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

SnapApp

JULY 17, 2015

This release introduces our brand new Advanced Marketing Automation functionality, which we’re kicking off with Eloqua. With our new release, you can now customize lead form behavior for prospects you already have in your Eloqua database.

Eloqua 48

Eloqua Marketing Automation Services Lead Scoring Lead Ranking 48

SnapApp

NOVEMBER 13, 2015

A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The first step is to summarize customer behavior with scores for interaction momentum, quantity, frequency, responsiveness, and intensity.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I was really fascinated by how the brain works and what were the biological bases of behavior. I got the idea while I was at Eloqua. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Buyer Behavior: Timing is Everything. B2B Buyer Behavior: Timing is Everything. The B2B Buyer is in Control.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

MAY 18, 2007

The company positions itself directly against Eloqua , and indeed is quite similar. That is, it can generate outbound emails, build customized landing pages for email response, track behavior of Web site visitors, and execute multi-step lead nurturing campaigns with logical branching depending on prospect behavior.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Third Party Intent Data You Can Buy. You do a search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120