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Marketers, don’t overlook emojis: Monday’s daily brief

Martech

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Christina Garnett , community builder and strategist, HubSpot. The vendor-agnostic part is tricky, of course.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list.

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How to Convince Reluctant Sales People to Use Video

Vidyard

They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention. Terminus increased sales response rates 3x.

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Why Consumers Subscribe and Unsubscribe from Email [New Data]

Hubspot

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. To give you an example of a content-based marketing email, take a look at HubSpot's Service Blog email. Think email marketing is dead? Think again. Email marketing is actually thriving. Data Source.

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How to Convince Reluctant Sales People to Use Video

Vidyard

They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Save time: Higher response rates means you’ll have more for actual selling. Some salespeople understand the value of video intuitively. Some reps on your team may already use it.

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InsideSales.com and Other Leading Sales Platforms Select Vidyard GoVideo to Power One-to-One Video Messaging

Vidyard

HubSpot: Create powerful connections at all stages of the customer journey with HubSpot Video – from generating leads to closing deals to delighting customers. Research shows that using video content has a significant positive impact on both open and reply rates.

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InsideSales.com and Other Leading Sales Platforms Select Vidyard GoVideo to Power One-to-One Video Messaging

Vidyard

HubSpot: Create powerful connections at all stages of the customer journey with HubSpot Video – from generating leads to closing deals to delighting customers. ” Research shows that using video content has a significant positive impact on both open and reply rates.