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Facebook Will Limit Data Available to Advertisers

Hubspot

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

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Google Glass and I

Biznology

Google Glass is the first step in the amalgamation of offline and online. At the same time, devices like the nest® intelligent thermostat record when we are not at home while we publicize to the word through social networks where we are – and our smart phones tag us like wildlife. Connectivity seems to require disclosure.

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You can’t ignore the power that search holds for your business

Biznology

The internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media gods. Finally, you should start populating every social network service, social bookmarking site, and social news site.

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5 Highly Effective Ways to Increase Social Media Shares

Sprout Social

When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. To get the most out of your social media shares, there are a few key elements that you need to optimize.

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How To Measure A B2B Social Media Program

KoMarketing Associates

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Lead Nurturing: Greater visibility (and communication of this visibility) into how social media impacts lead nurturing activities with prospects.

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An Introduction to Social Media for Business

Sprout Social

The lower barrier to entry make it possible for any business to compete. 46% of millennials rely on social media when making purchase online. 89% of 18-29 year-olds are active on social media. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.

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Hindsight 20/20 Series: 2, Beware of the social digital divide(s)

Biznology

Once the social business platform becomes available to all – or most – employees in your organization, you’ll soon find that the “build and they will come” strategy won’t work this time around. Internet Marketing Slider Digital divide Digital native early adopter Facebook Google non-adopter twitter'