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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. So, AWS analyzed the partner journey, and developed a Partner Profitability Framework , within which to deliver services efficiently.

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Consulting Firm Marketing Priorities in 2018

Hinge Marketing

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers. In this lies the threat.

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The Overview of the Main Metaverse Marketing Strategies

Valasys

As of 2021, the Metaverse, a rapidly expanding digital universe, has not only captivated global attention but has also become a pivotal focus for businesses, with the market valued at $50.54 This growth has given rise to a specialized field: metaverse consulting.

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How technology is streamlining processes in finance and insurance

ClickZ

One law firm has launched elearning courses during the lockdown, rather than holding face-to-face consultations or training days. As a customer-centric business, we would find it hard to operate in the way that we do without a Customer Relationship Management (CRM) system. A spokesperson for RQC Group (Compliance firm).

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Want Your Marketing Team to Embrace AI? Prepare for These Challenges.

Content4Demand

According to research from Econsultancy, the most common reasons marketing teams use AI revolve around improving operational efficiencies and campaign effectiveness: Audience targeting (47%). In fact, nearly all (91%) respondents to the Teradata survey said they anticipated significant barriers to adoption. Audience segmentation (45%).

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? But how does refusing AI impact business results? AI makes customer data more vulnerable.