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Why Content Marketing Needs More Snark And How We Use it

Marketing Insider Group

More and more, brands are injecting healthy doses of humor — much of it snarky — into their social media, blogs, and even traditional ad campaigns. Customers search for topics and ultimately end up reading brand blogs because they need answers or solutions. Personal blogs do it, too. Same with banner ads. treynkennedy.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. Dynamic banner images These can update depending on the time of day the email is opened or pull in unique subscriber names. This blog post was authored in partnership with Litmus.

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SEO & Email Marketing: A Comprehensive Guide

seo.co

Despite critics insisting that the rise of mobile devices and social media are stifling the potential reach of email campaigns, a creatively and thoughtfully structure email blast can still reach thousands of people and generate tons of new leads for your business. How Email Marketing Contributes to SEO. Email Marketing as Social Media Fuel.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Here are five specific benefits of using email marketing tools. Market reach.

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The Need for a Demand Center

eTrigue

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. On the other hand, those marketers that master these new channels and tools will be able to deliver more powerful, measurable and profitable demand generation programs than ever before.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. Improves SEO rankings for content such as blog posts and articles. Email banners and social media ads are just two examples of formats that need more concise language.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. This could be your homepage or a blog post, or any other URL you want to get information on. Here are the basics of what UTM codes are and what they do. Why should you be using UTM codes?

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