WebMarketCentral

NOVEMBER 19, 2008

Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. Here are four reasons.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

FEBRUARY 25, 2008

That tiny percentage makes up the vast majority of banner ad clicks." Who are these "heavy clickers"? Read Dave's post to find out.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

SEPTEMBER 8, 2008

Aune showcases ten WordPress themes that go beyond standard 2- and 3-column formats with design elements like large banners, Flickr integration, 4-column layouts, Ajax, tag clouds and more.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

MARCH 5, 2008

No flashing whack-a-mole banners. AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud. No highly targeted Google ads based on the search terms you've entered."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 24, 2009

. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

OCTOBER 8, 2008

Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis. While network buys are common in b2c marketing, b2b banner advertising is generally purchased directly from media publishers.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

MAY 29, 2008

Each page also has a translucent stationary banner bar just above the bottom of the page, which serves as both a page marker to help keep track of where you are as you scroll through the headlines, and a bad pun ("we've got all the top stories covered" - get it?).

Buzz 20

Buzz Aggregators Tagging Banners 20

WebMarketCentral

OCTOBER 21, 2009

How about a social media browser that integrates social search and sharing across multiple sites? Social media analytics? Flock Flock is a "social web browser" that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing. Low-cost video production?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? It can be used to create banner ads, slide shows or Flash-like animations. Clinton" and "Whitewater").

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

JANUARY 22, 2008

Everything We Know About Search Is Wrong by MediaPost Search Insider Writer Bob Heyman makes a compelling argument that search marketing gets too much credit for the "last click," which likely resulted not from search alone but rather from repeated brand exposure through PR, banners and other media first. "As

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? More than twice as many people said they checked the weather on the Internet daily as reported visiting a social networking site (weird). Why do some companies choose to ignore social media? Which blogs do reporters read? What's Next In Blogging?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20