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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

PPC Statistics. If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. Display Ads. What are display ads? These ads can appear on social media platforms, applications and even on a website you visit.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. 46 percent of Google searches are seeking local information. Google Ads. 63,000 searches are conducted every second of everyday on Google.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Don’t believe us?

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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. MarketingSherpa ).

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The Beginner's Guide to Rich Media Ads

Hubspot

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online , this one stood out. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. So, how do you actually build the ad?

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Don’t believe us?

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The Role of Advertising in Account Based Marketing

Lake One

They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. Statistically speaking, email offers the most promising ROI, with some reports listing a return of as much as 4,400% and a 200% increase in conversion rates.