article thumbnail

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

article thumbnail

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. ” While Google and Facebook take in about three-quarters of new digital ad revenue , publishers are not keeping up, according to Dicker. Of course, the Post is not the only publisher investing in ad tech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. Banner Ads.

article thumbnail

17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Post it out on LinkedIn groups, Facebook, and Google+. Have people link to it as a PDF. Company Blog.

Paper 100
article thumbnail

Ignite Your Company To Create Content That Rocks

Marketing Insider Group

Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine. TV, radio, newspaper, magazine. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. The event was called Stream.

article thumbnail

Is Social Media Strategy Required or Redundant?

Convince & Convert

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Just dive in…It’s very difficult to create goals and strategies for something like Google+ or Facebook or Twitter if you’re not familiar with Google+, Facebook, and Twitter.

article thumbnail

Is Social Media Strategy Required or Redundant?

Convince & Convert

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Just dive in…It’s very difficult to create goals and strategies for something like Google+ or Facebook or Twitter if you’re not familiar with Google+, Facebook, and Twitter.