Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

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BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media.

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Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. What comes next?

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Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? When your content needs start scaling up, the bandwidth of freelancers might not stretch as far as you need it to.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Sprout Social

JUNE 25, 2019

If you’re struggling with your social presence these days, you aren’t alone. After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. That’s where a social media marketing agency can be a lifesaver.

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Sprout Social

DECEMBER 12, 2022

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

Social Media 98

Social Media Media Paid Search Agency Advertising Agencies 98

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. Social Media Marketing Specialist, NVISION.

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Social Media Paid Search Agency Advertising Agencies Media 120

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. Is your audience still active on X?

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Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

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Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

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Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Switching to virtual events has been a shift in strategy for many marketers, but the need for community and learning experiences hasn’t dwindled. Our social media tool really helps us with that as well.

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Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

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Planning Social Media Template Marketing Plans 111

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

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Social Media Media Word of Mouth Business 108

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well.

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Social Marketing Planning Work Management Paid Search Agency 120

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

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Sprout Social

OCTOBER 29, 2019

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Rise and time block. Can you relate? The solution?

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Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

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Marketing AI Social Media Trends Work Management 135

Exo B2B

SEPTEMBER 19, 2017

You’ve heard a lot about B2B content marketing. But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them.

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Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

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Tagging Marketing Strategy Marketing & Strategy Planning 123

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Marketing AI Paid Content Work Management Marketing Strategy 129

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Here’s the thing about social media marketing.

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Storytelling Social Media Effectiveness Media 81

Marketing Insider Group

NOVEMBER 15, 2017

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Vision Edge Marketing

NOVEMBER 16, 2021

We see in comments to social media. Essentially, we hear that they are pushing out messages, typically through email, social media, or some other platform hoping that something will stick. Less friction in the customer buying journey and more alignment between the Marketing and Sales processes. Less confusion.

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Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. Agency employees are marketing experts who stay up to date with the latest trends, technologies, metrics, and best practices. Image Source. Image Source.

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Paid Search Agency Advertising Agencies Ad Agencies Ads 40

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Poor customer service will chase away your social followers.

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Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

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Hinge Marketing

OCTOBER 16, 2013

Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

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Social Media Work Management Marketing Management Social Marketing 48

FMG Suite

APRIL 25, 2024

Now consider other problems: the current market and economic volatility. You can carve out content for social media the same way. The key is to use email primarily and social media second to share timely, relevant, and exciting content. Emotions can be high in times of volatile markets.

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Tips Work Management Burn Rate Ad Frequency 52

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

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ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. With 100 times the bandwidth of 4G, 5G will enable ultra-low latency and the ultimate connectivity of devices.

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Planning Bandwidth Mobile Advertising Forecasting 145

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Your C-suite pitch: Traditional social media tactics are becoming less reliable. We had similar results at Sprout.

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