Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Guest post by Brent Zahradnik. Image credit: Thirdman on Pexels.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

JUNE 14, 2022

Image credit: LinkedIn Sales Solutions on Unsplash. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. However, the keys to an extraordinary meeting can be hard to find.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. Please share your insights in the comments below, on Twitter , or on LinkedIn. However, while these are all great products, none are straight-up GA replacements. They are designed for different purposes, as noted. What others would you add to the list?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Consider this: A B2B purchase typically has much more at stake than a B2C one. If they raised concerns on an email, it should be addressed on the follow-up LinkedIn message.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Connect with him through Twitter or LinkedIn. Beyond top-notch products, they expect quick customer service and tailored shopping experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

JULY 28, 2022

Marketing automation tools enable B2B and B2C firms increase sales with professionally designed, hyper-targeted, highly relevant emails. You can find her on LinkedIn: [link]. And there’s no need to do this manually. Flavia Silipo is a skilled business copywriter and marketing solutions researcher with over six years of experience.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 9 LinkedIn Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

MAY 4, 2021

Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

DECEMBER 7, 2021

Futuremodel is designed to serve organizations of any type—B2B, B2C, government, and nonprofits—with more than 100 employees. Follow us on LinkedIn. So now, “They’re exploring their data through the same intuitive organizational structures they use to think about their world every day,” per Davis.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. You can connect with him via LinkedIn and Twitter. Your launch is just the beginning of an ongoing process of continual improvement. Influencer marketing is a bigger deal than you realize.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 10, 2016

Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Not necessarily. Tell stories.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Webbiquity

JANUARY 30, 2020

To effectively manage and optimize B2C influencer campaigns, you can connect with professionals from the top agencies for help. Connect with Shane on Twitter or LinkedIn. The Lime Tree Clinic partnered with influencer, Laurah, to promote 10% off deals on beauty treatments on their one-year anniversary in January 2020.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

APRIL 16, 2019

“Broadly speaking, any customer can benefit from it, though so far we’ve found greater success successes with B2C marketers because the pain of inefficiency increases with the volume of mail sent. You can connect with Michael McCarthy on Twitter and LinkedIn. So I’m big fan of optimizing for teams, for people.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

Webbiquity

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: HubSpot ). Martech Series ). Martech Series ). Digital Media Stream ). . #11:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). e-Strategy Trends ). The Atlantic ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 23, 2011

LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Facebook (more popular among B2C marketers than in B2B firms, although a few success stories have popped up). • Twitter (used by more than 40% of B2B marketers , and that figure continues to grow).

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. 43% of employees in Fortune 1000 companies say they use LinkedIn for professional purposes. • 50% of LinkedIn users are business decision makers. •

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Instagram is the most used social network by B2C social media influencers. Three LinkedIn Marketing Stats.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). . – eNewsletters (60%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Much has been written about how Panda and Penguin may negatively impact rankings of commercial websites in search results. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Eight companies have 50 or fewer followers. •

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

NOVEMBER 5, 2019

B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing. However, the SEO tactics used for B2B companies vary from common B2C SEO practices. While SEO remains an important part of B2B marketing, it typically delivers lower conversion rates than B2C SEO.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. B2B vs. B2C Influencer Marketing. B2B influencer marketing is not this.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Webbiquity

JANUARY 19, 2016

LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Among the top 100 global brands (primarily B2C), YouTube is the most widely adopted social network; all 100 companies maintain at least one YouTube channel. V3B Blog ). 78% use Twitter for marketing; 74% use Facebook. MediaPost ). Dazeinfo ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Val Razo is a freelance SMM consultant who lays a bet on Instagram marketing, so she explains how to use it for B2C and B2B companies.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Webbiquity

JUNE 14, 2016

” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. For every cliché there is a much less annoying alternative. ” — eConsultancy.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? A graph database is what Facebook and LinkedIn, and other platforms use to find these patterns of behavior, these connections.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230