Vidyard

OCTOBER 27, 2019

But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Simply put, the numbers tell a compelling story.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Kabbage

OCTOBER 18, 2016

This was originally published on Medium. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Vidyard

OCTOBER 27, 2019

But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. Sign Up Free 10 Benefits of Video Marketing Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

SnapApp

JUNE 18, 2015

B2C and publishers have been using interactive videos for a long time in all kinds of different formats – from videos that branch or jump around based on your inputs (“Choose Your Own Adventure”-style experiences) to videos with hotspots that, when clicked, show you where to buy the shirt or shorts you just clicked on.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Content Standard

MAY 5, 2015

The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling. Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. Programmatic/Strategic Delivery.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Twitter can also be an important B2B marketing medium. 73 percent of B2B companies report a positive ROI on video marketing. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

SnapApp

NOVEMBER 1, 2016

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience. With more than 1.4B Lack of Ongoing A/B Testing.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Twitter can also be an important B2B marketing medium. 73 percent of B2B companies report a positive ROI on video marketing. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing. billion by 2025.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Standard

AUGUST 26, 2016

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Directive Agency

JUNE 7, 2018

B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model. This goes back to the Yelp and the Amazon effect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Hubspot

MARCH 22, 2013

By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. This tracking token tells your analytics software three things: which medium the visitor/lead/customer is coming from (social), which source (Facebook), and which campaign (cover photo). 1) Generate More Facebook Leads. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Forrester ). Content Marketing Institute.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. B2C is the master of the chatbot, B2B could be too.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Hinge Marketing

MARCH 12, 2020

But there are still lessons to be learned from B2C websites that can apply to your next redesign. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. It’s no secret that video has become a more attractive medium for websites and online promotion as streaming technologies have improved.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Vidyard

OCTOBER 24, 2016

But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Conclusion: lots of your enterprise-sized B2B customers go to traditional, B2C eCommerce channels, social media timelines, and custom-content news sites, and when they get there, they want to watch a video.

Enterprise Management 50

Enterprise Management Work Management Video Marketing Marketing Management 50

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Tomorrow People

OCTOBER 3, 2022

Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology. But in the metaverse, the medium is the message. Why it’s time for B2B organisations to pay attention.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology. But in the metaverse, the medium is the message. Why it’s time for B2B organisations to pay attention.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Take advantage of the medium using pictures and other media. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Hubspot

MAY 23, 2014

In content marketing, there may be no more desirable medium than the blog. 5) Forrester. As one might imagine, market research company Forrester Research excels at gathering and delivering data. Blogs are timely, informative, and interactive. They''re the kingpin of customer communication, and the cornerstone of B2B campaigns.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. A recent Forrester study found that short-form video plays a major role in the B2B buying process. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine.

B2B Marketing 123

B2B Marketing Paid Search Agency Planning B2B 123

Webbiquity

FEBRUARY 7, 2011

Making the observation that “Every brand Facebook page or Twitter account begins with an audience of zero, unlike every medium that’s come before it where access to a given channel brought you a defined audience size and type. 50 Ways to Measure Success in Social Media by B2C Marketing Insider.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. What Are Your B2B Customers Saying About YOU? - B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

Let me explain… This post hereby announces the death of… Read more… Roger Warner | January 25th, 2008 | one comment The difference between B2B and B2C… in one New Yorker cartoon I’ve been thinking a lot about the difference between B2B versus B2C marketing. Check out his yugop.com. Worth a visit.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

LeadSquared

FEBRUARY 22, 2020

” ( Forrester ) As the statistics show, B2B lead’s journey often begins online. Therefore, you can also leverage blog publishing sites like Medium, Substack, etc. Source: www.smallbizgenius.net) [Also Read: B2B vs B2C Marketing: 10 Key Differences ] Final Note on Implementing B2B Marketing Strategies.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

” ( Forrester ). Therefore, you can also leverage blog publishing sites like Medium, Substack, etc. Also Read: B2B vs B2C Marketing: 10 Key Differences ]. You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. to kick-start content marketing.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. Which social networking site is used by 92% of senior marketing executives?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Twitter has become one of the most participatory public mediums in history and continues to grow exponentially as ecosystems of real people rewire with real relationships and feelings. Now you may wonder, “ How do we build a community? You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100