Hubspot

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

SalesIntel

AUGUST 21, 2023

Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. This approach aims to make interactions more relevant and engaging for consumers by speaking to their specific pain points, preferences, and personalities.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Marketing Insider Group

JANUARY 8, 2013

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Hubspot

OCTOBER 4, 2016

You provided valuable content to your readers and they've converted into leads. And If you haven't already, check out Leadin : A free tool by HubSpot that helps you generate more leads and learn more about them.). Sephora includes a fun video from an employee with educational content as well as product offerings. You've done it.

Lead Nurturing 77

Lead Nurturing Lead Scoring Lead Ranking Examples 77

LeadSquared

NOVEMBER 8, 2016

What are the key indicators for B2C closure rates? To engage your customers, make sure that you have targeted content on those channels , which will incentivize them to come on board with you. Constantly evaluate yourself and keep curating your content because the indicators for closure will keep evolving over time.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

JUNE 25, 2015

But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. billion registered users, Facebook has become one of the go-to social media platforms for brands and publishers alike in the past few years, especially those who focus on B2C. Why Go Big?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Marketing Insider Group

JANUARY 10, 2022

Many marketing events in 2022 are offering in-person and digital events and content. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. Content Marketing World. You’ll learn why content marketing matters.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

ClearVoice

JULY 12, 2023

And that’s where content marketing can be your secret weapon. Content marketing in Tech and SaaS is a strategic compass for connecting with your target audience. It’s your foundation for crafting and distributing content designed to captivate and convert. And it’s one of the most essential tools to drive adoption.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Hubspot

FEBRUARY 29, 2012

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company.

Social Networks 28

Social Networks Network Marketing Social Marketing Hubspot 28

Scoop.it

SEPTEMBER 11, 2018

Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. Seeing that over 85% of the companies use content marketing in their organization, your competitors are likely there already. No idea how or where to start?

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? It also helps you apportion resources you’ll need to develop content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Well, compiling the right data is the best way to go.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Content publishing and optimization features.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Only B2B

FEBRUARY 9, 2018

How to ensure you are writing quality content? Which content piece will be published on which date? First is, Hubspot idea generator. I put in content marketing, blogging and small business and boom. It has given me 5 topics which are relevant to content marketing and small businesses. Yeah, we get it.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company? Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Let me take you back a few years to when the traditional method of selling, called Business-to-Consumer (B2C) marketing , ruled the market. You need to create and share valuable, relevant content to attract your target audience.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Webbiquity

JANUARY 24, 2017

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 1) TwitterCounter.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

AUGUST 20, 2020

The Curated Post. Format: List of similar items or content. Another very popular blog post format, the list post (commonly referred to as a "listicle"), is characterized by content organized in a list. 10 Social Media Calendars, Tools, & Templates to Plan Your Content. The Curated Post. The How-To Post.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Hubspot

NOVEMBER 27, 2019

With over eight years experience spanning across both B2B and B2C industries, I'm passionate about everything involving social media -- especially Twitter. Additionally, it's a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue you find on other social media networks.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Twitter Consulting 98

SnapApp

DECEMBER 12, 2017

Artificial intelligence will help marketers effectively deliver personalized content at the right time. Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Quality content.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SWZD

APRIL 7, 2017

Social media has become the central place where content is created and shared. If you want your brand to go viral, your content needs to be easily accessible on social media. Short-form (that is, bite-sized ) content should go on social media first. Its content curation process is obscure to the point of absurdity.

Data Hygiene 48

Data Hygiene Social Media Viral Marketing Internet Marketing 48

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work. What Is Content Marketing?

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Hubspot

AUGUST 8, 2016

Some continue to automatically push content to Twitter directly from Facebook -- a big no-no in social media automation -- while others start an account, only to abandon it a few weeks later. By populating Twitter with this kind of diverse content, followers aren’t as likely to tune out tweets that do pertain to donations.

Twitter 28

Twitter Paid Search Agency Companies Work Management 28

Hubspot

APRIL 21, 2014

Mix up your content and interact with your followers. 9) Curate content you tweet from a wide variety of sources to keep your followers interested. 9) Curate content you tweet from a wide variety of sources to keep your followers interested. Tweet funny/interesting content along with the business content.

Twitter 28

Twitter Tips CAN-SPAM Hubspot 28