B2B Marketing Traction

JANUARY 19, 2015

A featured article related to your work, product or services. Do you need help with your marketing or eNewsletter production? New Incite provides writing, editing and production services so that you can focus on the day-to-day aspects of your business. A list of upcoming events. Contact us today for more information.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

APRIL 9, 2015

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Busy executives may want case studies – how do others succeed with a product or solution? Marketing Implementation b2b content email marketing'

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? Here is why they are wrong. SlideShare. As of early 2014, there were over 1.3

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. A video of how your product is tested. A video of how you ship your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 4, 2014

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. Find out how to build a great-performing site. Research what information your audiences want and need and create and provide content around that.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

DECEMBER 10, 2014

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. You listen.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Validate the need for your product or service.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. They provide others with jobs and add value through their products and services.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Marketing Strategy b2b marketing strategy' Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

MAY 1, 2015

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Photo on Flickr by Joe Goldberg.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. Marketing Planning analysis b2b marketing plans research' Some Rights Reserved.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 1, 2015

”) Take it one step further, and make your product name hyperlink to a product page on your website. Visuals will also help, so a picture of your product or of your production area with the product are a plus. Need help getting results from your B2B email marketing campaigns? Contact New Incite today.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 17, 2015

Provide links to your and others’ content about your products, services and industry. Send important updates via the LinkedIn messaging feature such as an annual update, new product or service announcement. You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media'

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. But what’s the value in B2B marketing? The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. The problem is they are often poorly implemented.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. What research already exists about the product or service you are launching? Who are your competitors in the product or service space?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. inbound marketing b2b content marketing' Flickr Phot by MrsDKrebs, Some Rights Reserved. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Rather, B2B marketers need to take a stand to stand out. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

JULY 19, 2013

Customers line up for new product releases and even tattoo the brand’s logo on their body. What can B2B marketers learn from this retailer? So how can we B2B marketers enchant buyers? So, my B2B colleagues, are you enchanting buyers? Marketing Soapbox b2b customer marketing' We need to tell our story.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

MAY 3, 2011

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.”

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Any new players?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

SEPTEMBER 20, 2013

The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Marketing Soapbox b2b marketing trust'

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. This is a common problem with technology products. Lengthy descriptions of product or service features are all well and good, but buyers make their decision based on emotion.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. These are things that marketing needed to identify before they could qualify a lead. Monday Marketing Term: BANT (note interesting survey stats).

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. B2B marketers – more uses for Pinterest secret boards? Guess what? I’d love to hear your ideas!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Marketing Implementation b2b email marketing plans results ROI strategy' What do you want to accomplish with your eLetter? Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. What other benefits have you received from your B2B blog? Add value for prospects and customers. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JANUARY 31, 2013

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. Quick how-to’s about a product or service. What other uses of Vine might there be for B2B Marketers? I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Why is content relevant to your industry and the products and services you provide so important? Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” Are you spending big marketing bucks and not getting results?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100