KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. More than a proactive partner: an extension of your marketing and PR team. B2B Marketing Writers and the Sales Organization.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Thinkers360

MAY 6, 2024

Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Future of Work influencers who participated! We amplify your content for free!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 126

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

Lead Scoring 92

Lead Scoring Lead Ranking Social Marketing B2B Marketing 92

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Thinkers360

MAY 25, 2024

Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Emerging Technology influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

KoMarketing Associates

JANUARY 9, 2018

From small things like title tags to major things like HTTPS transitions, the IT team can be a huge help to SEO. PR / Corp Communication. Open Graph Tags. Departments that are most aligned with SEO include but are not limited to: IT / Web Development. We all know how important the IT team is to an overall SEO program.

Guidelines 201

Guidelines Organization SEO B2B 201

B2B Memes

MAY 11, 2010

I mean this literally: to many journalists, content marketing is just another term for PR. Three weeks ago, in my last post on this blog, I asked the question, “ Is B2B Ready for Corporate Journalism? Recently, for example, an esteemed B2B journalist I know said that content marketing is not new: “we used to call that PR.&#

PR 100

PR Content Public Relations Fulfillment 100

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Join us today !

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 58

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. Placement PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Retail influencers who participated! Know others who should be on our leaderboards?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Heinz Marketing

AUGUST 29, 2021

Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. As many B2B marketers may already know, personalization creates value. By Brittany Lieu , Marketing Consultant at Heinz Marketing. The app quite literally allows you to flip (aka.

Curation 117

Curation PR Tagging Consulting 117

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media.

PR 100

PR Conversion Ning Digg 100

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 72

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Education influencers who participated! We amplify your content for free!

Education 123

Education B2B Thought Leadership Thought Leadership Lead Scoring 123

Thinkers360

MAY 19, 2024

50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated!

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Legal & IP influencers who participated!

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Thinkers360

MAY 18, 2024

Top 50 Global Thought Leaders and Influencers on Lean Startup 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Lean Startup influencers who participated! We amplify your content for free!

Startups 64

Startups B2B Thought Leadership Thought Leadership Lead Scoring 64

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Security influencers who participated! We amplify your content for free!

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Supply Chain influencers who participated! We amplify your content for free!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MAY 13, 2024

Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Ecosystems influencers who participated! We amplify your content for free!

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

B2B Memes

JUNE 30, 2010

For a movie made nearly 50 years ago, it remains remarkably relevant, not just for its treatment of addiction, but also, surprisingly, for its critique of corporate marketing and PR. It offers no similar shot at redemption for corporate PR. PR was about controlling the message, not addressing the truth.

PR 100

PR Public Relations Ethics Transparency 100

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? A recent KoMarketing news article really got me thinking about this.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

B2B Digital Marketer

AUGUST 4, 2022

Finding the most suitable B2B marketing agency for your business can be an overwhelming task. As B2B Digital Marketers, how can you protect yourself from hiring an ineffective marketing agency? Enter TAG: the world’s first marketing consultancy with a 100% focus on providing brands unbiased advice and vetted agency recommendations.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Planning 52

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100