KoMarketing Associates

JUNE 1, 2016

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

The Point

JANUARY 13, 2017

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. Actually, I know why it is.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

QuanticMind

DECEMBER 5, 2018

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Another major benefit of using Bing for SEM is lower competition.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. SEO and SEM.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

QuanticMind

MARCH 27, 2019

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Many PPC managers today prefer to use manual bidding because it’s highly customizable.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Establishing your PPC goals in the early onset of planning your campaign is the first thing you need to do. Develop PPC landing pages that offer a great user experience.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring PPC 100

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords.

SEM 59

SEM Paid Search Agency Adwords Companies 59

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. B2B Website Traffic. Read more: SEO for B2B Marketers. Engagement Rate. Lead Source.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • ABC’s of PPC – A Guide for the Basics! by PPC Hero. search engine marketing. It’s flexible.

PPC 100

PPC Paid Search Agency Adwords Tips 100

The Point

MARCH 16, 2010

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending.

PPC 100

PPC Keywords Campaigns SEM 100

KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. All questions should start with the PPC budget.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

MARCH 7, 2023

I don’t normally insert myself into blog posts here, but if I may do so in this case just as an example: I provide digital marketing services (category) to small-to-midsized B2B tech and professional services (ideal client profile) companies. App store marketing is its own specialty.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. It helps us to track the complete path of a lead from the PPC lead source. Do you use Facebook / Instagram Ads for B2B?

PPC 52

PPC Lead Ranking Planning CTR 52

BOP Design

SEPTEMBER 16, 2020

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” As an SEO Manager, below are my tips for maintaining your SEO before, during, and after a B2B website redesign. Read more: SEO for B2B – Beyond the basics. Read more: Google PPC ads in a nutshell.

SEO 116

SEO Marketing Websites Tips B2B 116

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. The result is fewer unqualified leads from people who would never buy your product.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Webbiquity

JUNE 8, 2021

For example, as a business’s email marketing tactics begin to generate more traffic than its PPC approach, it can use its planned budget to divert more resources to email marketing to capitalize on the shift. Too often, marketing leaders place organic (SEO) and paid (SEM) traffic in the same budget group. 2: Traffic.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Webbiquity

FEBRUARY 24, 2017

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

EMagine B2B Blog

JULY 20, 2015

SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. Plan your attack.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

Webbiquity

AUGUST 7, 2018

Search engine optimization and marketing (SEO and SEM): Compare backlink profiles, target keywords, keyword rankings, and other optimization-related information with tools such as Ahrefs , iSpionage , and Spyranks. The post Three Crucial Classes of Marketing Analytics Tools appeared first on B2B Marketing Blog | Webbiquity.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Plus, paid ads are said to raise brand awareness by 80% !

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

The Point

OCTOBER 14, 2009

Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

KoMarketing Associates

APRIL 23, 2013

Over a specified test period, eBay conducted a series of SEM campaign experiments that stopped running paid queries for brand based keyword strings in search results to determine if organic results picked up the clicks of the forgone advertisements. In B2B leads generally need to be nurtured much more than in the B2C space.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Ranking Lead Scoring 120

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

KEO Marketing

JULY 3, 2019

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing. It can also be complex. There is a multitude… Read More.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies SEM 62

KEO Marketing

JULY 3, 2019

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing. It can also be complex. There is a multitude… Read More.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies SEM 62

Under the Fluff: A Marketing Podcast

JULY 7, 2020

B2B marketers sure do love a good acronym. I'm covering the following words: Leads, SLA, CTA, SMB, PPC/CPC, and SEO/SEM. In this episode, I cover a few key words and phrases that folks in the industry often throw out in conversation. This is the first in an ongoing Marketing 101 series I like to call, "A Little Bit Basic."

SMB 40

SMB CPC Cost Per Click SEM 40