BenchmarkONE
JULY 29, 2020
Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Success as a Public Relations Professional.
Navigate the Channel
JANUARY 3, 2023
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. And it’s good public relations etiquette. This is why company newsletters with information about people remain popular. They lack a local or industry angle.
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Schubert B2B
AUGUST 16, 2017
B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.
Marketing Craftmanship
MARCH 21, 2014
Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. MYTH #1: Your Firm Needs a Client Newsletter.
KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.
Exo B2B
MAY 8, 2024
The B2B marketing landscape is, by its very nature, competitive. However, this approach can often mask an essential component of long-term success: B2B brand building. Let’s take a look at why it’s vital for B2B companies to rebalance their strategies. In particular, the generation of sales leads. Talent attraction.
Webbiquity
AUGUST 1, 2023
To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content.
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