KoMarketing Associates

APRIL 5, 2023

Most respondents who say they have been “very successful” (79%) spend more than 10% of their total marketing budget on content. Furthermore, 77% of these same respondents intend to increase their budget for content marketing in 2023, and 53% are looking to expand their content team within the next 12 months.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KoMarketing Associates

NOVEMBER 22, 2022

Many marketers are now allocating their budgets toward their most effective tactics, which may become a necessity — previous research indicates that several marketers are expecting a budget reduction in the new year.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KEO Marketing

OCTOBER 24, 2017

Planning season is upon us. It is time to evaluate, review, research, align, and brainstorm as you prepare to build a new digital marketing plan that will take you through the coming year. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Marketing Budget 54

Marketing Budget Marketing Budget Creation Budget Programs Planning 54

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KEO Marketing

AUGUST 28, 2017

When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Many B2B technology marketing agencies provide weekly or monthly reports along with regular meetings.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

KEO Marketing

NOVEMBER 27, 2017

Searching for a B2B marketing agency in Phoenix is no easy task. Here are some suggestions for finding the best B2B marketing agency in Phoenix to partner with: Start by Looking Internally – Before you schedule your first agency presentation, make sure you understand your goals.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing Budget 48

Huptech Web

DECEMBER 14, 2023

You as a business owner should be aware of thеsе statistics because it helps in; Spotting markеt trеnds Sеgmеnting consumеrs Pеrformancе еvaluations Forеcasting and planning Supporting dеcision-making Undеrstanding usеr bеhaviors And much more! of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. If you do well, let them know.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

KEO Marketing

NOVEMBER 7, 2017

Here are some key findings from this research: Nearly 75% of marketers said their organization on average commits over one-third of their marketing budget to digital marketing. Eighty percent of respondents reported year-over-year growth in the percentage of their marketing budget allocated to digital efforts.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

KEO Marketing

AUGUST 8, 2017

Here are several factors we suggest you consider before enlisting help from your technology marketing services partner: Focus on Marketing Metrics that Matter. Technology marketers should manage their sales and marketing budget like any other investment. Are You Ready to Start Your Technology Marketing Game Plan?

Marketing Budget 48

Marketing Budget Marketing Management Paid Search Agency Service 48

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KEO Marketing

OCTOBER 3, 2017

Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Source: Semrush.

Budget Programs 301

Budget Programs Paid Content Planning Startups 301

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

KEO Marketing

JULY 18, 2017

Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital is the easiest marketing strategy to measure. They measure ROI.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Marketing Insider Group

OCTOBER 26, 2010

So while this may be considered blasphemy to some of my fellow marketers, clearly we are wasting large portions of our marketing budgets. Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Research those markets and aggregate the information so you can target them.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Research those markets and aggregate the information so you can target them.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. Step 2: Create your marketing plan. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So what can you do to keep up?

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The Lead Agency

MAY 16, 2023

B2B marketers are increasingly embracing online advertising to reach their potential customers. Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. This typically indicates that the user did not find what they were initially searching for on the page.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

KoMarketing Associates

JULY 10, 2012

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Final Thoughts and Considerations.

Analysis 120

Analysis Budget Programs SEO Tools 120

Single Grain

JULY 6, 2021

The titles of Chief Marketing Officer and Vice President of Marketing may sound like synonyms, but the roles are different: The CMO is a business leader who belongs to the C-suite, and the VP of Marketing is a marketing expert who reports to the CMO. Search Engine Optimization (SEO).

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

KEO Marketing

NOVEMBER 30, 2017

Which marketing services will deliver the best return on investment? With a clear understanding of the most influential B2B marketing services, you can deploy the marketing strategies and tactics that will help your company stand apart from your competitors. One of the keys to successful content marketing is consistency.

Work Management 48

Work Management Marketing Budget Marketing Management B2B Marketing 48

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Hubspot

AUGUST 9, 2018

Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. Growth Marketer.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Single Grain

APRIL 24, 2023

Digital design is a competitive field, and prospects were choosing the competition. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. We focused on two core digital marketing strategies: search engine marketing and social media advertising.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Webbiquity

JULY 11, 2019

Methods once considered the most effective techniques are now viewed as traditional or even old school marketing. Blogs, vertical content creation sites (like Event Pro Update and Customer Experience Update ), social media, and other platforms have completely transformed marketing.

Paid Search Agency 244

Paid Search Agency Ads Marketing Budget Mobile Advertising 244

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. 2010 was the year social media moved from cutting edge to mainstream (right?).

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100