KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. LinkedIn has its own culture.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . What is the Triple Touch in Sales?

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform. Strengthen your employer and sales brand?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Focus on Creative for LinkedIn Advertising.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Dig deeper: The B2B CEO’s social media checklist Why we care. LinkedIn is a key B2B marketing channel. What LinkedIn is saying.

Linkedin 95

Linkedin Organization B2B Thought Leadership Brand Identity 95

Only B2B

MAY 28, 2021

And with the B2B sales, the most effective way to generate leads is with a targeted B2B prospect list. The question here is, How to Develop B2B list? . If you don’t have a B2B prospect list, you are just throwing stones into the dark night. Read More – How To Build B2B List?

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

InsightSquared

FEBRUARY 20, 2020

And it starts with prospecting, one of the most time-consuming phases of the entire sales cycle. . There are two ways to win the prospecting race: increase the numbers or reduce time. . The first approach—increase numbers—is nothing new in the B2B industry. Some rules of thumbs to prospect strategically on LinkedIn: .

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Get Started.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%). B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. Chances are, those prospects and influencers are on LinkedIn. On LinkedIn, marketers can emphasize personal connections by showcasing individuality. “I

Linkedin 129

Linkedin B2B Conference B2B Sales 129

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Biznology

FEBRUARY 15, 2021

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. Authenticity counts.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. Image credit: LinkedIn Sales Solutions on Unsplash. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Develop smart questions that will get your prospect talking.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Velocity Partners

MARCH 28, 2024

The missing ABM element In its early days, we thought about ABM in terms of targeting: using big data and automation tools to home in on top prospects. What it doesn’t do is find the personality type most B2B sales need: someone who can be galvanized to shake off their inertia and buy your s**t. Here’s why. So what was missing?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

MarketJoy

JULY 23, 2020

Do you ever wonder how these seemingly successful sales reps always seem to be interacting with new prospects and closing more deals, raking in commissions, earning bonuses, and prizes? They prospect, prospect, and then prospect some more. They prospect like there is no tomorrow. They prospect like fanatics.

Linkedin 59

Linkedin Sales Qualified Leads Ideal Customer Profiles B2B Sales 59

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. The Rise of Sales Automation. How Does Sales Automation Work? Sales Automation Tools.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

APRIL 29, 2022

And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. So, Should You Text Sales Prospects?

Lock-In 130

Lock-In Zoominfo Opt-out Outreach 130

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Zoominfo

OCTOBER 3, 2022

But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn. The CEO of cryptocurrency exchange Binance tweeted that of the 7,000-plus LinkedIn profiles claiming to be Binance employees, only about 50 actually work there. How Many Fake LinkedIn Accounts Are There, Really?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Regularly evaluate and adapt your B2B strategy for desired results. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

PureB2B

MAY 30, 2022

Having a defined list of qualified prospects that you want to reach out to will improve the results your sales efforts generate. In this post, I’ll show you how you can start building your B2B list to help you spend more time talking with qualified leads. We’re going to talk about: What is a B2B List? Let’s dive in.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117