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What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. B2B Marketing

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

10 Ways to Misbehave on LinkedIn

Act-On

But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. In a bit of an upset, Twitter conquered LinkedIn in. B2B marketers.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis. 10 Examples of Highly Impactful LinkedIn Profiles.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Post to LinkedIn Groups.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Marketing with LinkedIn.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Anthony Gioeli.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting. Your Turn.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. The Drum named the Best B2B Content Marketing of 2015. Content. Definition II.

5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Media Social Featured LinkedIn

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. Yikes!

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. What’s Wrong with the Role Marketers Play on LinkedIn Now….

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Instead, most.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Groups.

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. As you access people’s profiles, on the top right hand side, LinkedIn will automatically find people who you and your prospect have in common. Sales b2b

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago. Download the LinkedIn App. Check Your LinkedIn Inbox.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. How can you optimize results from LinkedIn advertising?

30 LinkedIn Sales Triggers

B2B Marketing Insider

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. B2B buyers find the greatest benefit of social media is gaining greater confidence in and comfort with their decision (Source: IDC). Your LinkedIn profile is viewed.

How Will the Recent LinkedIn Group Changes Impact B2B Marketing?

Hubspot

If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. So, what do the new Groups mean for your B2B marketing strategy?

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers.

5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups

KoMarketing Associates

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Big question: If you’re creating a LinkedIn Group, why? 

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. It’s like Facebook for B2B. Twitter.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. Consistency is key to engagement from your B2B prospects and customers.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Top six reasons why you should use LinkedIn as a B2B marketer

Social Marketing Forum

LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedInThe network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. 1. Create awareness and improve reputation.

5 Ways to Use LinkedIn for B2B Marketing

Vertical Response

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. To help you maximize your efforts, here are five ways you can use LinkedIn for your B2B marketing needs. 1.

Linkedin for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Linkedin for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: How do you use LinkedIn - for networking, prospecting, professional development? You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Q2: What LinkedIn applications do you find useful? Resume 2.0,

LinkedIn: Do New Offerings Make It the King of B2B?

Digital B2B Marketing

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Use Your SlideShare Content in LinkedIn Ads. Your Turn.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. 1. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. LinkedIn would love nothing more than to have its members treat it like the Facebook of career-related content. The C-Level Loves It.

Work in B2B? LinkedIn Can Supercharge Your Personal Brand

Social Media B2B

Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. Not unlike your website, consider the keywords you want people to find you with – not only via LinkedIn searches, but web searches. asked him what it was.

How To Find the Best B2B Social Media Linkedin Groups

Social Media B2B

Most people learn how to use Linkedin by building a network of professional connections. But if you haven’t noticed yet, not a lot of people hang out in the activity stream on Linkedin. The lion’s share of real engagement happens in Linkedin Groups, especially for B2B companies. But not all Linkedin Groups. So how do you find the really good Linkedin Groups?

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Your Turn.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

If you are a B2B marketer, you are paying attention to LinkedIn. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. But many B2B marketers also find LinkedIn campaigns to be challenging. Your Turn.