The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Psychographics: These are similar to demographics but focus on the cognitive and psychological factors of the individual.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Launch Marketing

AUGUST 10, 2022

All of these points matter especially for a B2B product launch. They exhibit key characteristics of demographic, firmographic and even psychographic data points that portray who they are and the challenges they face. Here are the three key benefits of creating buyer personas for a B2B product launch. Reach the Right Audiences.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Through new experiences, we have the ability to break out of this cycle as ours brains are unfamiliar with this new information and are able to open up in flexible thinking.

Marketing AI 103

Marketing AI B2B B2B Thought Leadership Digital Transformation 103

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? Psychographics: What do they are about? Is your target audience horizontal (e.g,

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Anteriad

MARCH 29, 2023

Start with what you know about your B2B audiences When building an audience , it’s best practice to start with what has already proven successful. Even better, examine any psychographic data you have too. Even better, examine any psychographic data you have too. Start by looking at your current and past customers.

Allocation 83

Allocation B2B Psychographics Segmentation 83

FunnelEnvy

SEPTEMBER 18, 2023

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. Psychographics: Interests, values, lifestyle, personality traits.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Get MarTech!

Paid Search Agency 112

Paid Search Agency Ads Campaigns Account Based Marketing 112

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

AUGUST 19, 2021

It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. The more information you arm your teams with, the better.

Ideal Customer Profiles 119

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 119

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. Well, GrowFlare figured that out.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. Half of our Growth Mode reported they currently use this information compared to just over a third of the rest of the respondents. The takeaway?

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. ETAs are a proprietary model developed by Gartner that assesses the psychographics that drive how and when organizations make technology decisions. Yes, there’s a ton of information available online. No regrets.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success. It is one of the most profitable sales qualified leads strategies for b2b companies’ success.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Rowley has embraced a new psychographic group of younger professionals within the B2B landscape known as BETAs. Solving customer problems.

Marketing & Strategy 113

Marketing & Strategy B2B B2B Thought Leadership Trade Show 113

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. In this article Overview What is B2B Email Segmentation?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. What will gain traction?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 125

Account Based Marketing Enterprise Management Work Management Paid Content 125

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Valasys

MAY 27, 2019

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Trying to get a handle on Company Psychographics? What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Content4Demand

SEPTEMBER 17, 2021

And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage of formulating their content strategies? your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Sana Commerce

MARCH 7, 2023

B2B businesses are increasingly moving their business online as they recognize the opportunity to expand their sales digitally. 80% of B2B customers expect their online sales experience to mirror that of the best B2C sites, with convenience and personalization as the top priorities. Loyalty programs can take all sorts of forms.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Rev

AUGUST 16, 2023

Exegraphics are, in short, millions of pieces of information about a company that together build a comprehensive assessment of how that company ticks. Thus, they help B2B sales teams better understand what actually makes their best customers their bestthereby generating a much more powerful ICP. We call them exegraphics.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

6sense

DECEMBER 10, 2021

By adding Slintel to its platform, 6sense is increasing its ability to put the power of AI, big data, and machine learning behind every revenue team member, reinforcing the company’s commitment to transforming B2B revenue technology. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

Heinz Marketing

OCTOBER 2, 2022

Think of it as psychographics from an account perspective. Are they B2B or B2C focused? For more information. For more information on their solutions, visit [link]. But Rev is different. . They’re able to pull what they call exegraphics—how a company executes and operates. Do they use the cloud? Are they risk averse?

Ideal Customer Profiles 113

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 113

Content4Demand

MARCH 24, 2020

Emotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. For B2B buyers, this emotional appeal may be something such the pride they feel in making the right choice or viewing the decision as a means to securing a promotion.

B2B 55

B2B Psychographics Content Ad Exchange 55

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

6sense

OCTOBER 5, 2021

By adding Slintel to its platform, 6sense is increasing its ability to put the power of AI, big data, and machine learning behind every revenue team member, reinforcing the company’s commitment to transforming B2B revenue technology. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Martech

MARCH 16, 2023

TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions.

Marketing Management 87

Marketing Management Advertising Agencies Psychographics Paid Search Agency 87

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Brandwatch Marketing

OCTOBER 31, 2023

It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Brandwatch Marketing

OCTOBER 31, 2023

It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95