The Point

APRIL 19, 2023

Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit. I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer? Think of it as psychographics, but for B2B.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Also, many B2B companies have a buying committee of 6–10 people each having a specific role. This means you need to take into account all of them.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. One outcome of this process was a shift to a more account-based marketing approach. For the U.S.

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

FunnelEnvy

SEPTEMBER 18, 2023

Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Psychographics: Interests, values, lifestyle, personality traits.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Velocity Partners

DECEMBER 13, 2023

Most ABM campaigns are too narrow. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

TrustRadius Marketing

JANUARY 5, 2018

Lead-based marketing strategies have ruled the digital age, but in the past couple of years an alternative B2B marketing strategy called account-based marketing (ABM) has picked up steam, challenging marketers to think more strategically about the companies they sell to — the contexts in which their leads work.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Work Management Marketing & Strategy 40

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DemandBase

MAY 29, 2019

ABM isn’t really about accounts. But we market to people. Conversion only happens if we educate and enable the real live humans behind our target accounts. It’s time for B2B marketers to embrace buyer enablement. And to do this they need to stop marketing at accounts and start helping people buy.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success. It is one of the most profitable sales qualified leads strategies for b2b companies’ success.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . This is not new, but in fact a growing trend. Firmographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Business Brainz

JULY 19, 2021

The global pandemic is profoundly changing the face of the B2B buyer. B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. What is a Buyer Persona?

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. He’s a regular contributor to Forbes and Marketing Insider Group who’s fond of disrupting the status quo. Research-based intent allows you to connect who (e.g., an account) to what they’re interested in (e.g.,

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

SalesIntel

AUGUST 23, 2021

We have got all the information you need. Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. How to Use Technographic Data in Your B2B Marketing. Marketing automation is a big investment both in time and in money. What is technographic data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). While 60% customers search local information about businesses on their mobile devices.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40

API SIC Paid Search Agency Optimization 40

6sense

DECEMBER 1, 2021

We talk to B2B revenue teams a lot about how matching traditionally unidentified Dark Funnel clues to known accounts is the new key to chauffeuring buyers through the sales funnel. In fact, without these invaluable digital breadcrumbs, B2B sellers have to work exponentially harder. . Your Marketing Automation Platform (MAP).

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Your ABS Team.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Email Marketing is Here to Stay: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

B2BMarketing.net

OCTOBER 20, 2024

Who needs to be “kept satisfied” or “kept informed”? What is common to decision models, however, is their overall, tripartite structure — goals, objectives, actions — which informs the whole process. What are their psychographic profiles? Who needs to know what? I would venture to say, rarely, if ever.

Enterprise Management 59

Enterprise Management CMO Work Management Customer Satisfaction 59

Content4Demand

FEBRUARY 5, 2020

It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. I think of these as “vertical” divisions, and they make sense for B2B plays. After all, birth dates are public information and could be added to your data resources.

Demand 61

Demand Generation Psychographics Demand Generation 61

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MAY 28, 2019

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. Marketers now, have more information than ever before when it comes to their buyer-persona.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Unbounce

SEPTEMBER 16, 2021

This is called message matching and, for PPC marketers, conversions are made and lost on the accuracy of this strategy. On average, 52% of B2B PPC ads point to their homepage instead of a landing page. As a B2B company, Deel is less likely to be targeting the persona shown in this image. Well done, Facet. Segmentation.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Strategic-IC

NOVEMBER 21, 2018

Should you consider programmatic in B2B? We look at what programmatic is, how it works and key B2B considerations. As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity.

Advertising 75

Advertising Advertisements Work Management Psychographics 75

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

SalesIntel

AUGUST 11, 2021

This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. How to Find The Best B2B Data Partner for Your Business. A solid B2B communication database is at the heart of any efficient marketing and sales plan.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Steps to Building B2B Marketing Campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49