The Point

APRIL 19, 2023

Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit. What makes them different from demographics? Think of it as psychographics, but for B2B. What’s the potential impact for a B2B marketer?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. The Zoellas of this world may well be popular but are they actually relevant to your B2B topic?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Heinz Marketing

AUGUST 19, 2021

It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. The more information you arm your teams with, the better.

Ideal Customer Profiles 124

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 124

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. As for creative tone, B2B audiences are increasingly moving away from overly polished content and embracing authenticity.

Paid Content 99

Paid Content Paid Search Agency Advertising Agencies Branding 99

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Psychographic Segmentation: Psychographic segmentation focuses on customers’ attitudes, values, interests, and lifestyles.

Email Campaigns 100

Email Campaigns Segmentation Campaigns Psychographics 100

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Some demographic components include age, education, job title, geographic location and gender.

Buyer Personas 114

Buyer Personas Startups Lead Ranking Psychographics 114

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Content4Demand

JULY 28, 2021

Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. How do you create buyer personas that help you create content that has the most value for your B2B buyers? Where to Go for Information.

Buyer Personas 112

Buyer Personas Psychographics Tips Resource Management 112

Zoominfo

OCTOBER 5, 2021

Marketers can now offer highly targeted campaigns based on a person’s buying preferences, demographic information, web activity and more. The statistics speak for themselves: 77 percent of B2B sales and marketing professionals believe that personalization builds better customer relationships.

Marketing AI 130

Marketing AI Personalization Work Management Marketing Management 130

KoMarketing Associates

JANUARY 26, 2016

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas.

Paid Search Agency 121

Paid Search Agency Ads Campaigns Account Based Marketing 121

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 195

Buyer Personas Psychographics Template Customer Surveys 195

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Everything Technology Marketing

OCTOBER 10, 2010

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Many automation platforms score along two dimensions: demographics and behavior.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Launch Marketing

DECEMBER 30, 2020

The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Consider these questions when defining the B2B buyer personas for your marketing campaigns. Consider these questions when defining the B2B buyer personas for your marketing campaigns.

Psychographics 83

Psychographics B2B Marketing Campaigns Paid Search Agency 83

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. Yes, B2B and B2C sales and marketing funnels differ. And it’s no surprise. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

B2B Marketing Traction

OCTOBER 18, 2010

.” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

.” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Martech

OCTOBER 31, 2024

We’ve seen that across the board, no matter what the demographic is. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. It’s not just the older generation either.

Lead Ranking 130

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 130

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Your ideal customer profile (ICP) needs to be far more than demographic information. The most telling indicators are psychographic.

Sales Management 129

Sales Management Work Management Peer-to-peer Marketing Management 129

Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Through new experiences, we have the ability to break out of this cycle as ours brains are unfamiliar with this new information and are able to open up in flexible thinking.

Marketing AI 94

Marketing AI B2B B2B Thought Leadership Digital Transformation 94

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 127

Account Based Marketing Enterprise Management Paid Content Work Management 127

Hinge Marketing

APRIL 15, 2020

Our focus will be on the professional services, but the principals apply more broadly to B2B marketing. Target market research is the process of systematically collecting and analyzing information about your target market. Watch our on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. Are prices falling?

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 121

Social Media Work Management Marketing Management Media 121

Zoominfo

MARCH 4, 2018

To drive optimal results from your email marketing program in 2018, we suggest you evolve your segmentation strategy using a bigger variety of relevant data-points, including: Demographic data: Age, gender, location, ethnicity, etc. Firmographic data: Company, industry, job title, job function, etc.

Marketing AI 194

Marketing AI Personalization Work Management Marketing Management 194

Marketing Insider Group

OCTOBER 20, 2015

To do this, you need a combination of demographics and psychographics. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity. If you have your own website, there are several ways you can determine your audience’s demographics.

Social Media 100

Social Media Effectiveness Psychographics Media 100

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. When thinking about B2B strategy and messaging for healthtech companies, it’s essential to start with understanding your target audience. Speak the customer’s language!

Webinar Metrics 90

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 90

Zoominfo

MARCH 28, 2022

No surprises here: the B2B buyer’s journey is complex, with lots of twists and turns along the way. Tailor your strategy using advanced intelligence As you develop your sales strategy, one of the first steps is using a B2B database to gather insights on your target audience. This comes in two flavors: firmographics and psychographics.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. That’s where a strategic messaging framework comes in.

B2B Marketing 88

B2B Marketing Buyer Personas Paid Search Agency B2B 88

Launch Marketing

AUGUST 10, 2022

All of these points matter especially for a B2B product launch. They exhibit key characteristics of demographic, firmographic and even psychographic data points that portray who they are and the challenges they face. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 84

Buyer Personas Product B2B Psychographics 84

Anteriad

MARCH 29, 2023

Start with what you know about your B2B audiences When building an audience , it’s best practice to start with what has already proven successful. Look for common threads throughout their demographics such as job titles. Even better, examine any psychographic data you have too. Make sure your data is up to date and deduped.

Allocation 83

Allocation B2B Psychographics Segmentation 83

ClearVoice

JANUARY 8, 2019

What are the demographics of my buyer personas? Demographics include information such as age, income, education level, etc. What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. Beginners.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Martech

MAY 15, 2023

On daily reach, every single demographic — 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 plus — have seen double-digit growth.” Dig deeper: Podcasts now a top channel for B2B marketing While big audiences are great, what marketers really want is data that allows them to segment that audience and tailor content to each segment.

Advertisements 107

Advertisements Advertising Psychographics Demographics 107