Adobe Experience Cloud Blog
FEBRUARY 6, 2012
by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? For us that means posting it under the title Social Media.
NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Content Marketing. Brian Halligan, Dharmesh Shah.
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NuSpark Consulting
JANUARY 9, 2012
Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry.
NuSpark Consulting
FEBRUARY 24, 2013
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Snail mail and email options exist.
Marketing Insider Group
JULY 13, 2010
And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.
Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects.
SmartBug Media
JUNE 24, 2020
Before you pick out the best paid media channels for your business, consider the value of paid ads. Paid media ads can grab an onlooker’s attention, drive traffic to your site, and fuel your broader inbound marketing strategy. Ready to put your paid media plan in motion?
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