Content Standard
NOVEMBER 16, 2023
Buyers are fed-up with irrelevant, unhelpful B2B content. A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue.
KoMarketing Associates
JANUARY 2, 2018
Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. eMarketing Institute’s Free Online Marketing Course & Certification.
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KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. This tends to hold true in other B2B verticals as well. Case studies can be difficult to obtain.
markempa
DECEMBER 19, 2016
Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. appeared first on B2B Lead Blog.
ViewPoint
APRIL 25, 2011
Yet B2B marketers seem to be more focused on lead generation than the rest of the process. What next step[s] can they create to validate their belief that the contact is actually a “lead” is true? Social media is at the top of nearly every B2B marketer’s priority list. Is that a problem?
KoMarketing Associates
JUNE 13, 2013
Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.
Navigate the Channel
JULY 12, 2023
Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance. Twisted logic, yes, but a valid open rate metric?
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