Paul Gillin

JUNE 29, 2011

A couple of notable B2B efforts have caught my eye recently that I wanted to share. When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

AUGUST 1, 2013

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. The result looks something like the document embedded below. Related articles.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JULY 8, 2010

This is a nice, concise document that covers all the bases I can think of. Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Tags: B-to-B B2B Social Media corporate governance oracle policies. No Legal Commentary.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Some companies understand this.

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Trade Show Youtube Statistics Social Media 50

Paul Gillin

NOVEMBER 24, 2010

For example, employees must not post comments related to legal documents such as Oracle’s software license agreements. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Tags: B2B Legal Social Media blogging corporate. No Legal Commentary.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

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