PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Zoominfo

AUGUST 16, 2019

If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

DiscoverOrg

MARCH 29, 2018

There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. It may appear that #2 applies to you if you are marketing to EU contacts. Check out our GDPR primer.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

PureB2B

MAY 30, 2022

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Read on below GDPR Guide to find out why: What Is GDPR? On the Surface: What GDPR Means for B2B Marketers. On the Surface: What GDPR Means for B2B Marketers.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Zoominfo

AUGUST 16, 2019

If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual.

Planning 100

Planning Opt-out Opt-in Paid Search Agency 100

Zoominfo

OCTOBER 22, 2020

But even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.” We know what you’re thinking, outbound in EMEA?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Valasys

APRIL 30, 2019

B2B marketing relies on researching data of potential clients. GDPR Complexity for B2B companies. The real problem B2B marketers have with GDPR is that it doesn’t properly explain what exactly needs to be followed by them in order to comply with the regulation. EU citizens have 8 basic rights under GDPR.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Strategic-IC

FEBRUARY 26, 2018

Individuals may find out what personal data of theirs is being processed, where and why.?. In what ways will this impact B2B digital marketing/sales? things that marketers should consider includes: Opt-in/Opt-out. Marketing with ‘Legitimate interest’. So, opt-in is compulsory.

Planning 101

Planning Opt-out Paid Search Agency Opt-in 101

BDB

APRIL 24, 2024

As Google begin blocking third-party cookies in Google Chrome, marketing tactics like retargeting will become significantly less effective – if at all. But B2B marketers are not immune. Dropping third-party cookies effectively means losing a significant source of data that marketers have relied upon for years.

Top of Funnel 26

Top of Funnel Digital Marketing Funnels Privacy Ideal Customer Profiles 26

The Point

SEPTEMBER 16, 2010

When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. Learn More: Bringing Technology to the Forefront of the B2B Customer Experience. Connecting With Consumers. Study behaviors of prospective customers.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

The Point

AUGUST 17, 2010

Direct Mail is: a) more expensive than email. c) regaining popularity in B2B circles. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. As with any marketing vehicle, testing direct mail is key.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

NetLine

MAY 1, 2018

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. Do users need to opt-in again? What about cookies?

Privacy Policies 40

Privacy Policies Opt-out Opt-in Privacy 40

MarketJoy

MAY 21, 2018

Consumers also hold the right to object about how their data is being used and that includes direct marketing. In case, companies automatically process data to make assumptions about a person for marketing, they can also object to profiling. According to Forbes, 79% of US companies didn’t figure out how to tackle GDPR.

Email Marketing 40

Email Marketing Planning Work Management Marketing Management 40

Navigate the Channel

DECEMBER 15, 2021

You can also send out monthly look books or other digital guides to give them inspiration as to how to use your building materials in a new or innovative way. For example, you could reach out via their Instagram profile by continually liking their posts, adding comments, and then sending a direct message.

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. email opt-in forms. Your boss is happy.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

The Point

APRIL 8, 2010

This last option is critical, because when a subscriber is changing his/her email address, the first instinct will NOT be to provide you the new and correct information, but rather simply opt-out of further communication entirely. After all, you’ve earned them! *As That figure has almost certainly increased in the 8 years since.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

ActiveDEMAND

MAY 2, 2018

For example, if you are opting in a visitor into your email list, you must link to a privacy policy to explain what you will be doing with their information. But direct marketers do have the right to assume ‘legitimate interest’ when opting in. How is ActiveDEMAND helping me comply with the GDPR?

Privacy Policies 40

Privacy Policies Opt-out Opt-in Work Management 40

Brandpoint

APRIL 8, 2019

” These six reasons below can help convince you (or your higher-ups, perhaps) that dedicating time to sending out weekly newsletters will move people through the marketing funnel and drive sales, all while strengthening your brand’s identity. Email, however, is the best chariot the King has to get into the hands of readers.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Unbound B2B

JANUARY 10, 2023

Thus, B2B companies are often faced with the dilemma of having to build in-house lead generation teams or outsource the function. Due to the demands and complexities involved, most B2B companies choose to outsource their lead generation functions. Adobe states that 7 in 10 people buy from brands they trust.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Content Standard

JULY 9, 2019

That’s pretty compelling—and may be why marketers aren’t rolling back on email. According to a report by the Direct Marketing Association , 91 percent of marketers rate email as a key strategic channel, even more so than social media at 83 percent. Make sure you promote your newsletter, too.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Tony Zambito

OCTOBER 18, 2015

Marketing since has turned to buyer profiling to do so. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s. That is, profiling buyers, particularly B2B buyers, in much likeness to when strategic selling burst onto the business scene.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

The Lead Agency

APRIL 5, 2018

Although many variations of the marketing mix have appeared and disappeared over the years, the Booms and Bitner model of the seven Ps (Product, Price, Promotion, Place, Physical Evidence, People, and Process) remains the most popular to this day. Marketing Mix Best Practices. Services (such as office cleaning or finance advice), or.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

FEBRUARY 15, 2010

Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? That's what I mean when I say uni-directional social media. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

PureB2B

MAY 30, 2022

Every company that sells to or operates in the European Economic Area (EEA) has been adjusting to the new regulation, learning the ropes of how GDPR works in practice and working out its long-term implications is an ongoing process. This rule provides a lawful basis to continue direct marketing in some situations.

Opt-out 62

Opt-out Opt-in B2B CAN-SPAM 62

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Great post.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Adobe Experience Cloud Blog

MAY 6, 2016

Once they knock out, it seems almost impossible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. For those who only send out emails on monthly or quarterly basis, the inactivity timeframe could be 6 to 12 months.

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Stevens & Tate

SEPTEMBER 20, 2022

GDPR also affects B2B businesses because client and employee names, emails and job roles can all be used to personally identify individuals. It needs to state that cookies are used on the site and that the user needs to agree to the use of the data as set out in the privacy and cookie policy. How Will Businesses Need To Change?

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

Zoominfo

MARCH 15, 2021

Companies aren’t quite sure where to begin, or how to go about tackling the many guidelines laid out by the GDPR. In addition to giving consent by opting in, marketers are permitted to process personal data where they have a “legitimate interest” in doing so that is not overridden by a person’s fundamental rights or interests.

CRM 244

CRM Privacy Guidelines Zoominfo 244

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Convert

FEBRUARY 8, 2022

The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications. Can Visitors Opt-out of Optimizely Tracking? Visitors can easily opt-out of Optimizely tracking via Optimizely API call.

Privacy 52

Privacy Optimization Work Management Marketing Management 52