PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

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PureB2B

MAY 30, 2022

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Read on below GDPR Guide to find out why: What Is GDPR? On the Surface: What GDPR Means for B2B Marketers. On the Surface: What GDPR Means for B2B Marketers.

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Zoominfo

OCTOBER 22, 2020

But even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.” We know what you’re thinking, outbound in EMEA?

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BDB

APRIL 24, 2024

Over the last 20 years we’ve seen the digital landscape evolve significantly to meet the challenges of new privacy and data protection regulations. Marketers, now faced with the end of third-party cookies, must adapt again to make the most of the cookieless web era. But B2B marketers are not immune.

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Strategic-IC

FEBRUARY 26, 2018

How will it impact the way we all - marketers and consumers alike - consider data? Individuals may find out what personal data of theirs is being processed, where and why.?. Privacy by design: Data compliance and data protection must now be considered from the start when designing new systems. So, opt-in is compulsory.

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Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

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Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

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Valasys

APRIL 30, 2019

B2B marketing relies on researching data of potential clients. GDPR Complexity for B2B companies. The real problem B2B marketers have with GDPR is that it doesn’t properly explain what exactly needs to be followed by them in order to comply with the regulation. EU citizens have 8 basic rights under GDPR.

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NetLine

MAY 1, 2018

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. Do users need to opt-in again? What about cookies?

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ActiveDEMAND

MAY 2, 2018

For example, if you are opting in a visitor into your email list, you must link to a privacy policy to explain what you will be doing with their information. But direct marketers do have the right to assume ‘legitimate interest’ when opting in. How is ActiveDEMAND helping me comply with the GDPR?

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MarketJoy

MAY 21, 2018

GDPR being a regulation requires businesses to secure the personal data and privacy of EU citizens for any sort of transactions that happen within EU member states. Consumers also hold the right to object about how their data is being used and that includes direct marketing. How to Do Cold B2B Email Marketing Post-GDPR.

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Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy.

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Zoominfo

MARCH 15, 2021

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. The California Consumer Privacy Act (CCPA) followed 20 years later. Companies aren’t quite sure where to begin, or how to go about tackling the many guidelines laid out by the GDPR.

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Stevens & Tate

SEPTEMBER 20, 2022

GDPR also affects B2B businesses because client and employee names, emails and job roles can all be used to personally identify individuals. An example of a typical compliant cookie policy can be seen here on our website: Privacy Policy. Cookie & Privacy Popup Notice. Privacy Policy.

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PureB2B

MAY 30, 2022

Every company that sells to or operates in the European Economic Area (EEA) has been adjusting to the new regulation, learning the ropes of how GDPR works in practice and working out its long-term implications is an ongoing process. This rule provides a lawful basis to continue direct marketing in some situations.

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ClickZ

JUNE 6, 2023

Legislation – like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act of 2020 (CPRA) – that include a broad range of what could be considered PII if not anonymized – will drive changes to the boundaries of what is and isn’t PII. Apple’s ATT), the walled gardens have become less desirable for marketers.

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