KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Confessions of a B2B Marketer

APRIL 3, 2024

Sam Dunning on LinkedIn Breaking B2B on LinkedIn Breaking B2B's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

B2B Marketing 40

B2B Marketing Demand Generation Demand B2B 40

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Utilize LinkedIn Lead Gen.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . Basically, you are trying to generate demand. .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Marketing Insider Group

SEPTEMBER 16, 2020

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Oktopost

JUNE 24, 2021

Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today. Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here. Meet Julia Polisuk.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

NetLine

MARCH 14, 2023

It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Academy will empower professionals to gain confidence with demand gen best practices, improve their knowledgebase, and build a greater community around others who have also become NetLine certified.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Yes, many companies are seeing lower returns from traditional demand gen. All of which is true. If only it were that easy.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Get Started.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

MARCH 16, 2020

LinkedIn Sales Navigator can help. But Sales Nav is powerful for B2B marketing, too. What Is Linkedin Sales Navigator? LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly. If they posted on LinkedIn in the past 30 days.

Linkedin 243

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn).

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Metadata

JUNE 10, 2021

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers. San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Oktopost

OCTOBER 26, 2022

Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Why B2B marketers shouldn’t forget Facebook despite LinkedIn being the holy grail for all things B2B.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. People actually click on B2B ads on Facebook ? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Most B2B companies do. Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. It’s a Gold Mine of B2B Contacts.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Heinz Marketing

SEPTEMBER 22, 2022

Today, it’s widely recognized by B2B organizations as an effective tool for reaching targeted accounts. While incorporating ABM into your marketing strategy is still a great idea, doing so in tandem with more traditional demand generation strategies can actually increase your impact. Use the power of LinkedIn.

Demand Generation 55

Demand Generation Account Based Marketing Demand Webinar Metrics 55

Confessions of a B2B Marketer

JUNE 7, 2023

Follow AJ on LinkedIn Check out B2Linked In 5 words or less, what advice would you give someone starting a b2b marketing team? He also shares tips on LinkedIn ads and discusses the challenges of B2B marketing on the platform. hit 200k MRR?

Linkedin 52

Linkedin B2B Outreach B2B Sales 52

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Lead generation was at an all-time high. For a while, all was well in B2B marketing. We built the pipes to facilitate efficient pipeline generation.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Metadata

JULY 21, 2022

B2B marketing is tough. Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. It saves time while helping to generate new leads through the use of templates and tools for follow-up and outreach.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203