Last week, Eric Wittlake (@ wittlake ) wrote a great post called  Lead Generation is Crippling Demand Generation  where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. think the rise of content marketing as a hot topic in B2B Marketing is partly due to this struggle. So instead of lead generation or demand generation , content marketing might be the term to use. The direct outcome of lead generation is new contacts available for sales or marketing. MORE >>

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? Most corporate sites serve too many masters to effectively serve as the demand generation hub. Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience. Here are my key takeaways from the discussion. MORE >>

My friend Lauren Goldstein (@ LaurenOnDemand ) VP of Strategy at B2B Marketing agency Babcock & Jenkins shared this list from SiriusDecisions of 4 considerations for content gating : Objectives: what is the goal of the content? Generate Demand With Content Marketing. Joe Chernov, VP of Content Strategy has offered up a whole deck on content and demand generation. Demand GenerationMaybe you do the same? One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content. Photo Source. MORE >>

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). Demand Generation Checklist for Safe Blog Redesigns. And here at theB2Blead we know what we are talking about: Your broken B2B blog links will turn up in Google – just search by the name of a popular blog post and see if it’s there. ! MORE >>

Increased CMO turnover indicates unprecedented pressure to generate results. That pressure, coupled with massive changes in technology and customer behavior, demands a mastery of several new knowledge domains. We therefore think these roles in the demand generation process are (or will shortly become) critical for success. Expertise with focused nurture tracks is in demand. Related posts: Demand Generation Necessary For Lead Generation! Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to. MORE >>