The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

DealSignal

SEPTEMBER 5, 2023

In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture. This article will delve into the unique features of both pipeline generators.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Brian Carroll. Ardath Albee.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. We’ve put together new resources on how to get your leads flowing to Eloqua in no time.

Eloqua 45

Eloqua Lead Scoring Lead Ranking Lead 45

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. In alphabetical order: ActiveConversion B2B Marketing Blog. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius.com B2B Marketing for Faster Sales Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

markempa

FEBRUARY 21, 2011

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.

Demand Generation 120

Demand Generation Demand Eloqua Generation 120

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

MAY 27, 2023

According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. Traction by Gabriel Weinberg John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions.

Lead Ranking 184

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 184

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Metadata

SEPTEMBER 9, 2020

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m It’s still hard to generate a predictable pipeline for sales and show ROI for marketing investments. 233 in the 2020 Inc.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

NuSpark Consulting

JUNE 13, 2014

For that, you need qualified business leads that come from a robust lead generation program. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Synergize between lead generation channels.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Only B2B

OCTOBER 20, 2020

Are you generating huge numbers of leads? utilize it and check whether generated leads are worth for your business? Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Leadspace

MARCH 22, 2023

Enterprise Profiling Models, like Revenue Radar, take the next step and analyze them as buying signals to generate algorithmic insights and drive you directly towards closeable business. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Zoominfo

OCTOBER 28, 2018

What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Think everything from CRMs to auto-dialers.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. According to TrustRadius , 60% of all B2B tech buyers are millennials. They also represent 51% of lead buyers and financial approvers — more than any other generational cohort.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. 2) Business and lead generation. To generate business, companies organize summits, events, trade shows, and expos. The Company. Year founded: January 2020.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. The fact is, predictive analytics is the precursor of artificial intelligence for B2B. The solution is on-demand data, aggregated in real time.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59