The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

Customer Experience Matrix

AUGUST 23, 2012

The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

6sense

APRIL 11, 2018

We’re excited to announce that we are among the few launch partners of Oracle’s Sales Tools Extensions , available within Oracle Eloqua Profiler and designed to enable sales teams with relevant lead and account information. The energy here is amazing, and I’ve already heard multiple conversations talking about empowering sales teams.

Eloqua 48

Eloqua Account Based Marketing Marketing AI ABM 48

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up?

Eloqua 45

Eloqua Lead Scoring Lead Ranking Leads 45

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Marketing Insider Group

MAY 27, 2023

According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. Traction by Gabriel Weinberg John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Metadata

SEPTEMBER 9, 2020

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m San Francisco, CA, Sept. in an over-subscribed Series A round, led by Resolute Ventures. In addition, over a dozen Metadata customers (e.g.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Contently

JANUARY 31, 2023

Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. B2B companies can also access customer sentiment data for their target market. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Zoominfo

OCTOBER 28, 2018

What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Think everything from CRMs to auto-dialers.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. In alphabetical order: ActiveConversion B2B Marketing Blog. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius.com B2B Marketing for Faster Sales Blog. So 11 it is :- ).

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Buyer intent signals are typically the first signal that B2B companies consider to identify interested buyers, and are critical to Account Based Marketing (ABM). and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

DealSignal

SEPTEMBER 5, 2023

While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture. B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. There’s now a pressing need for real-time updates to B2B data.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

markempa

FEBRUARY 21, 2011

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.

Demand Generation 120

Demand Generation Demand Eloqua Generation 120

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. According to TrustRadius , 60% of all B2B tech buyers are millennials. It will be the deciding factor in whether businesses are left behind by B2B buyers — especially millennials.

Digital Transformation 105

Digital Transformation Eloqua Content ABM 105

Smashmouth Marketing

JANUARY 17, 2010

Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. We had an echo for the first 6 minutes.

Webinar Metrics 100

Webinar Metrics Demand Eloqua B2B 100

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. The fact is, predictive analytics is the precursor of artificial intelligence for B2B. The solution is on-demand data, aggregated in real time.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs. Today many can also target specific companies and more granular titles.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Heinz Marketing

AUGUST 2, 2018

“How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. Besides Eloqua which really pays my rent? Have a nomination?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100