SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Working on Deliverability Itself.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Salesforce Marketing Cloud

DECEMBER 8, 2023

Improve email deliverability With all the automation happening for emails, be sure your connections are linked properly and all information is inputted correctly to ensure deliverability. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vision6

NOVEMBER 2, 2023

Finding out whether your audience is made up of business to business clients (B2B) or is more business to consumer (B2C), can give you an edge and help determine what kind of routines your audience might have. A major plus, the mid-week send is a pretty solid choice for reaching both B2B and B2C audiences.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Sharpspring

MAY 26, 2020

Once the email gets to your contacts’s inbox, half the battle is getting them to open it. This metric specifically compares the number of people who opened the email to the number of successful deliveries in the form of a percentage. A lot of factors might impact your open rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. Not everyone on your list wants your newsletter.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Atomic Reach

OCTOBER 29, 2018

With more than half of B2B companies (58%) plan to adopt the technology. Many of your subscribers may be your existing customers, but many others have subscribed to your newsletters by finding your site that offers something they need. To calculate Open Rate: Unique Opens/Emails Delivered = Open Rate (%).

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Litmus

MARCH 19, 2020

Monthly newsletters? More often than not, it’s a matter of adjusting some copy or content in your lifecycle emails or newsletters as opposed to turning them off wholesale. Will halting email sends for a while affect email deliverability? Should I turn off my onboarding emails?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

LeadSquared

AUGUST 14, 2017

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. After all, be it a webinar email or a cold outreach or a newsletter, the intent is the same – to get a specific action from the recipient. So how did this impact the click rate?

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz. Integration.

Marketing Management 358

Marketing Management Budget Programs Email Marketing B2B Marketing 358

Belkins

OCTOBER 16, 2019

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? An email list scrubbing system scans your database and isolates risky email addresses, thus protecting your sender reputation and boosting deliverability. However, email doesn’t keep its promise to those who use outdated lists.

CAN-SPAM 46

CAN-SPAM Lead Scoring Lead Ranking Deliverability 46

Belkins

JANUARY 24, 2020

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? An email list scrubbing system scans your database and isolates risky email addresses, thus protecting your sender reputation and boosting deliverability. Email deliverability tips you should know.

CAN-SPAM 40

CAN-SPAM Lead Scoring Lead Ranking Deliverability 40

LeadSquared

DECEMBER 9, 2016

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. After all, be it a webinar email or a cold outreach or a newsletter, the intent is the same – to get a specific action from the recipient. So how did this impact the click rate?

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Valasys

JUNE 19, 2020

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. Promote Free Shipping Through Your Email Newsletters. Think about this.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Circle Studio

NOVEMBER 2, 2017

the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. You’ll want to keep a close eye on the following metrics: • Delivery rate / bounce rate. Click-through rate.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Outbrain

DECEMBER 19, 2022

Besides optimizing your email for readability, pick the right day and time to send out the newsletter. According to Campaign Monitor, Monday is the best day to achieve the highest open rate, and Tuesday gets the maximum click-to-open rates. Approach brands for a newsletter swap.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

DealSignal

DECEMBER 27, 2021

What Is B2B Email Marketing? B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. Email Marketing for B2B Lead Generation. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers. Gated content.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Marketing Insider Group

FEBRUARY 5, 2024

WARC) 94% of B2B marketers implement ABM strategies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 73% of B2B companies view webinars as the best method to generate high-quality leads.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Convince & Convert

APRIL 11, 2016

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Knowing your email delivery rates provides insight into how well your lists are performing, revealing any differences between the number sent and the number delivered.

Webinar Metrics 103

Webinar Metrics Marketing Management Tips Case Studies 103

Delivra

OCTOBER 4, 2018

15 things to look for in your email newsletter software. Many email marketing software providers are now offering a streamlined process for building your email newsletter, with drag-and-drop features that allow you to quickly move content blocks, buttons, images, headlines, and other email design elements around to design your email.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

BuzzSumo

MARCH 21, 2017

Oh, and if you’re sending out a regular newsletter, find another word. According to research from Adestra , that word will drop your open rate by 11.4% Here are some other industry-specific words you should stay away from and how badly they affected a message’s chances of getting opened compared to the average: Coupon -55.6%.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

SendX

JUNE 24, 2020

44% of B2B marketers consider emails their largest source of lead generation. [19]. 40% of marketers think that email newsletters are most important for their content marketing success. [20]. 59% of B2B marketers cite email as their top channel for revenue generation. [23]. The average open rate for a welcome email is 82%. [44].

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

Valasys

AUGUST 27, 2019

In an era of multichannel marketing , the subscribers of the email newsletters are often only looking for the topics of relevance to them. Having an email preference center ensures that the open rates for emails are pretty high, their bounce rates are considerably reduced & the total number of unsubscribes dwindle.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. With B2B campaigns, this could be a personal note from the CEO of the company.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

SendX

JUNE 24, 2020

44% of B2B marketers consider emails their largest source of lead generation. [19]. 40% of marketers think that email newsletters are most important for their content marketing success. [20]. 59% of B2B marketers cite email as their top channel for revenue generation. [23]. The average open rate for a welcome email is 82%. [44].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Scoop.it

MARCH 3, 2022

This is where email newsletters come in handy. Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing? In fact, 81% of B2B marketers say their most used form of content marketing is email newsletters. We will walk you through the nitty-gritty of email newsletters in this post.

Newsletter 80

Newsletter Email Marketing Top of Funnel Paid Search Agency 80

Adobe Experience Cloud Blog

MAY 6, 2016

Expectations not set appropriately – I thought you were going to send me coupons not newsletters. Too busy – I would open your emails, but I’ve been pretty jammed lately. Repeatedly sending emails to subscribers who no longer engage with your emails will have a negative impact on your email open and. Too many emails! –

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

Optinmonster

SEPTEMBER 16, 2020

Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. More specifically, we’ll cover: What is B2B email marketing. 5 B2B email marketing best practices.

Email Marketing 98

Email Marketing B2B Marketing Practices B2B 98

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

markempa

AUGUST 19, 2013

DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns? And possibly risking eventual issues with deliverability, recipient fatigue (and the resulting opt-outs, or worse, spam/junk status) and/or brand credibility?

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Salesforce Marketing Cloud

FEBRUARY 19, 2024

According to research at Gartner , 64% of consumers and B2B buyers report feeling overwhelmed by brand communications. The email newsletter I send to my subscribers can include updates about the latest book arrivals. If you don’t know your open rates, engagement, and conversion data, how can you identify areas for improvement?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Outgrow

MAY 16, 2023

And we managed to retain something like 92,000 just over 100,000 emails in terms of there being a meaningful response, it was deliverable. And throughout a program of emails, we got at least one open side effect of that was we made over half a million dollars in revenue just in trying to warm up that database.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52