Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. Your initial inbound marketing results are promising, but you need more.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Webbiquity

JANUARY 20, 2010

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Post this on Diigo.

Trends 100

Trends Content Marketing Digg Marketo 100

Contently

JANUARY 11, 2017

To capitalize on pop culture’s fondness for our brightly colored past, Shutterstock created a content campaign dedicated exclusively to the ’90s. “We We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. W ow (not ho hum).

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Webbiquity

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

Twitter 100

Twitter Digg SMB B2B 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. As marketers become publishers in their own right, it is natural they become expert content curators also. Curated Sourcing Just as content is curated, sources are curated.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Think about it.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Compelling Content: Pushing Readers’ Hot Buttons.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

You must provide a truly valuable content or else you wont get a second chance. Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Will Facebook replace your B2B Marketing email system?

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. This is Imperative #2 in VelocityPartner’s B2B Manifesto.

Content 100

Content Digg Buzz Blogger 100

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly. Tweet This! Share this on Facebook. Share this on Reddit.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. The dynamic I am pointing out exists for most brands today B2C and B2B brands.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle. Do I have enough quality content for each stage of the buying cycle? Guest post by Alexandre Sagala. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as Mark Schaefer has noted, b2b Facebook success stories are notoriously hard to come by (he found one ). Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? 2% of fans return to a fan page and in some cases it’s more like.02%

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 11, 2011

How to Create Remarkable B2B Content by Savvy B2B Marketing. 25 SEO copywriting tips and content ideas you can implement today by Success Works. Explain exactly what you want the reader to do.&# ). But too few creatives mine the insights from SEO analytics.&#. How to write for the web: 23 useful rules by eConsultancy.

Copywriting 100

Copywriting Tips Digg Copyright 100

Valasys

DECEMBER 20, 2018

The reason for the popularity of social bookmarking sites is due to the fact that users get to be a part of the content creation process along with lending a hand in its popularization across the internet. These people rank your content and links and even share it across their own blogs and social media platforms. Write worthy content.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Writing on the Web

MARCH 21, 2011

Great headline (Rating: 5.0) — You are fighting through a lot of noise, a ton of competing content and SEO tricksters trying to push you to the bottom of the reading list. Many people will never get to your content unless you grab them by the throat with your headline. How to Write a Content Marketing Blog Post. Tweet This!

Digg 100

Digg Blogger Opinions Buzz 100

Online Marketing Institute

JUNE 25, 2009

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100