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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These sites are also places where your followers will promote your content and where someone else might find your content and link to it.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Tweet This!

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Content Marketing Blues: the Battle for Attention

Writing on the Web

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. Blog this on Blogger.

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Engaging Content: Start with Why

Writing on the Web

How do you write engaging content ? What makes your blog writing effective? How do you create quality content that pulls in interested readers? For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Blog this on Blogger. Share this on del.icio.us.

Content 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100
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Five Benefits of Blogging for Business

Webbiquity

Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Establish expertise and credibility. Search engine visibility.