Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Aberdeen

JUNE 25, 2019

Combine that with the fact that your competitors are creating more content than ever and you have a recipe for search engine optimization (SEO) disaster. The problem is that SEO is all too often boiled down to keyword research and content creation. And with third-party intent data , you’ll have the insights necessary to do just that.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. more likely to be correlated with a purchase decision <6 months. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Intent 52

Intent CTR Intent Data Intent Signal 52

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. Providing data on 12.8 Providing data on 12.8

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. Sales reps can master the skill set of a particular point in the funnel (ex.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Analytics data combined with surveys help marketers see how well what people say correlates with the actual behavior of the website traffic.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Adobe Experience Cloud Blog

APRIL 5, 2016

In the B2B world, the notion of AIDA is key: A ttention. Enter external intent data. This external intent data is consolidated and categorized into a range of different topics and then benchmarks are created against each, allowing you to identify when certain topics are experiencing a surge of interest.

Intent Data 48

Intent Data Intent Lead Ranking Lead Scoring 48

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Content4Demand

AUGUST 11, 2021

With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. Now that you’re already focused on data, you might want to learn how intent data is likely to shape the future of marketing.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

SalesIntel

JANUARY 10, 2024

The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. Firmographic Data: Firmographic information includes both company-wide and specific user-level data. It’s all about your ICP when looking over data.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

NetLine

DECEMBER 20, 2022

Webinars Are Bottom of Funnel Content Format. In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. In short, if you’re looking to diversify your content library beyond text-based formats, Webinars are a terrific option. Going further, 15.2%

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. You must view genAI as just a tool and not an extension of you and your team for your content and messaging to stand out and truly resonate with buying committee members.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

Aberdeen

FEBRUARY 20, 2019

Data visualizations can help us to see things in ways we otherwise wouldn’t, and to make connections we might not see without the correlation mapped out. Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. Depending on the vital data points required, marketers can prepare the customized documents to capture several details of the prospects. Successful virtual events are all about capturing the right data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. Intent data . Engagement data .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

PureB2B

MAY 13, 2022

Data analytics has a wider scope and is used not just in a business context. It involves finding the correlation between multiple variables to determine the “why” behind certain results. In fact, data analytics (and associated software) can be a key component OF business intelligence (and associated software).

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. An ontology organizes all business information into hierarchical categories, allowing AI solutions to prioritize content data, product metadata and account data by relevance, association, etc.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Aberdeen

SEPTEMBER 17, 2019

Your CEO wants you to improve the reputation of the brand so that B2B prospects come to you when it’s time to buy. Even when you’re doing your best to measure brand awareness and prove ROI, correlating results to the bottom line remains a challenge. Make Every Brand Awareness Tactic Count with Intent Data.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? While we are all B2B Marketers, our behavior is no different to B2C consumers. Let’s look at some numbers that highlight why personalization is the key to unlocking your target accounts: 56% of marketers agree that personalized content is key to ABM success?. What’s ABM?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Aberdeen

FEBRUARY 12, 2019

Data visualizations can map out data in ways we might not notice otherwise. They can also illustrate correlations we might not have made without seeing them depicted. The Lifespan of News Stories,” a mesmerizing and interactive multi-part data visualization illustrates how news enters and exits the public consciousness.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. Just because you’re doing ABM doesn’t necessarily mean you’ll magically alleviate the common B2B funnel problems, such as low conversion rates, qualified pipeline, high customer acquisition costs and low quality leads.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Aberdeen

DECEMBER 28, 2018

While there is an abundance of helpful content to help CX leaders do so, there is also an abundance of content (e.g., It is that uninformed advice — that’s not grounded on data, but rather on gut-feel or hearsay — that creates hype in the marketplace. articles, videos and webinars) created by self-proclaimed experts.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.)

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Heinz Marketing

OCTOBER 30, 2019

Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips n’ tricks to try out at their own organization. A study was done testing the correlation between two uniquely worded questions (which asked basically the same thing) and the occurrence of a desired outcome. #1- Which one(s)?

Lead Scoring 8

Lead Scoring Lead Ranking Intent Data DemandBase 8

Zoominfo

MAY 14, 2020

First, we’re talking about a LOT of data. How can we figure out which data actually matters? Which data points?—individually, predict buying behavior in B2B customers? That’s why Opportunity or “trigger” information becomes a predictive piece of the purchasing puzzle—when it’s layered on top of Fit and Intent data.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162