B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Needless to say, the travel industry tanked, but our start-up client used our analysis and detailed list of competitors to selectively contact local mature businesses and offer a unique feature we knew the competitors did not have. Some Rights Reserved.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Contact New Incite today. Marketing Planning b2b marketing results' Yes they are business people.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? b2b Facebook LinkedIn marketing SlideShare twitter'

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. Contact New Incite today. Marketing Soapbox b2b customer marketing results'

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 10, 2014

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. Contact us at New Incite today. Content marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 21, 2014

Contact Jennifer Beever at New Incite today. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Marketing Soapbox analytics b2b marketing results' Do you want or need marketing results analytics and reports? Photo on Flickr by Joe Goldberg. Some Rights Reserved.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. I have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community. Contact Jennifer Beever at New Incite today. So, what are you waiting for?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. Trade Show Trends B2B Marketers Need to Know. Marketing Implementation b2b marketing trade show' You can create a presence without exhibiting in a booth.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. If you want fresh, new marketing ideas for your old or new business, contact New Incite today. Marketing Soapbox b2b consultant marketing SEO' I was just reading an article about SEO, and it hit me.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 5, 2014

Contact New Incite today. We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning' Feel free to download it from the link at the bottom of this post. Do you need help planning your marketing? Executing to the plan and managing the marketing projects?

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

AUGUST 9, 2013

I loved it and drew some parallels with B2B marketing. When Billy Beane and the fictional character played by Jonah Hill (based on Paul Depodesta, New York Mets VP of player development and scouting) implement their new system of analyzing the numbers, Billy Beane actually increases his face-to-face contact with the players.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

B2B Marketing Traction

MAY 29, 2013

You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. For help creating your marketing agenda, contact New Incite today. Marketing Planning Role of the CMO analysis b2b marketing plans results' Creating a marketing agenda requires forethought.

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 20, 2015

Contact New Incite today. Marketing Research and Analysis analysis b2b marketing research' Do you need help analyzing your marketplace and creating a strategic marketing plan? Photo from Flickr by Dan Lundberg. Some Rights Reserved.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Contact New Incite today. Marketing Implementation b2b customer marketing' Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? If you need help planning your marketing, contact New Incite today. Marketing is changing fast, and you have to change with the times. They work! ). Download our free one-page marketing plan template here.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Contact New Incite today. The image used in this post is from The 4 P’s of Marketing No Longer Apply in B2B Today.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Contact New Incite today.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 17, 2015

You’re safe testing the B2B social media waters on LinkedIn. For setup, training, and ongoing updates on LinkedIn, contact New Incite today. LinkedIn b2b marketing social media' Ask meaningful questions, provide helpful answers for FREE, and post links to other people’s good content. Photo by Steven Depolo on Flickr.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

NOVEMBER 25, 2013

If you need help in your online marketing programs, contact New Incite today. Marketing Measurement b2b customer lead nurturing marketing website' Nurturing leads with online marketing so that they convert to customers? We provide consulting as well as outsource services and implementation to increase your conversions online.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

JANUARY 20, 2012

There are several trends bubbling up to the top for B2B Marketing right now. Not only should you write and post them, but you should share them and get your contacts buzzing about them. So, B2B marketers, will you get left behind? Online content is more important than ever in getting found on the Internet. Google loves that.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

FEBRUARY 6, 2013

It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. Contact us today to find out how we can help you. When BANT becomes AINT – the new realities of buying requires scoring refresh. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Contact us today for more information. This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. 3 New Promotional Campaign Ideas. Some Rights Reserved.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JULY 31, 2014

Contact Jennifer Beever of New Incite today. Blogging b2b blog content marketing strategy' Do you want to start a successful blog? Be more successful with an existing blog? She provides strategic planning, implementation and outsource blog writing and management for growing companies. Photo by m01229 on Flickr. Some Rights Reserved.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

MAY 9, 2012

New Incite provides pragmatic research and analysis for B2B product or service launches. Contact us today for more information about our market research and analysis services. My point here is do the research. By looking before you leap, you will have a better chance of success with your marketing.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster. Contact her today to find out how she can help your brand flow! Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

APRIL 1, 2015

Need help getting results from your B2B email marketing campaigns? Contact New Incite today. Marketing Implementation b2b email marketing marketing results' You’ll be happy with the results! We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing. Some Rights Reserved.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Contact us today about our how we can help you. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! Contact New Incite today. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. Contact us today at 1-818-347-4248 for a free phone consultation. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

Contact New Incite today. Marketing Implementation b2b email marketing plans results ROI strategy' Do you need help getting a email newsletter or other marketing started the right way? We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JUNE 14, 2013

Contact us today for help with your marketing – whether it’s social media, online, or offline marketing! Marketing Soapbox analysis b2b marketing results social media strategy' At New Incite we specialize in creating strategic marketing plans, implementing them well and analyzing the results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100