Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. How to Develop a B2B Demand Gen Strategy .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation.

Conference 48

Conference Generation PR Peer-to-peer 48

Sword and the Script | B2B

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long. Disruption in B2B marketing messages. Many B2B software companies fall into the same trap.

Marketing Prospects 66

Marketing Prospects Work Management B2B Marketing Marketing Management 66

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A social media visibility strategy.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

ANNUITAS

OCTOBER 27, 2015

I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. I always leave conferences exhausted, yet energized and full of ideas, freshly inspired and ready to make a difference in my organization. B2B doesn’t have to be boring. Doug’s slide below says it all.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. Why we care. Same with ChatGPT.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 113

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Zoominfo

OCTOBER 5, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. Behavioral scoring can include a combination of third party and first party data.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Bluetext

MAY 10, 2021

We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. While segments of the country are inching back toward some sense of normalcy, it will be a while before thousands of people are gathered in convention centers and hotel conference centers again. . At least a little.

Conference 26

Conference PR Advertising Agencies Press 26

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Dates: January 26-27, 2020.

PR 14

PR Conference Public Relations Peer-to-peer 14

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. There is more to content today than ever before.”

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Sword and the Script | B2B

JULY 30, 2019

A press release is not public relations. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity.

Enterprise Management 69

Enterprise Management Planning Marketing Management Paid Search Agency 69

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. Social Fresh Conference. In This Episode. Manipurated.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. Marketing isn’t about campaigns any more.

Conference 115

Conference Organization Paid Search Agency PR 115

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky.

Social Media 127

Social Media Media Blogger Co-Registration 127

Hinge Marketing

OCTOBER 17, 2019

If you listen to the way others talk about you and respond to your content you can begin to understand how others perceive you brand. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. But now what? .

Work Management 48

Work Management Marketing Management Service Media 48

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

Best Practices 100

Best Practices Social Media Paper Public Relations 100

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Walker Sands

MARCH 18, 2020

Content and Messaging. Create relevant content that adds value. The needs of your audience may have shifted, but you can still provide relevant content that speaks to their current pain points. Consider content you can develop that is focused on the business impact of COVID-19. Be empathetic on social media.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). You can’t do what one B2B company did: require that subject matter experts submit tweets to PR for approval two weeks in advance of posting. Visibility.

PR 100

PR Peer-to-peer Press Public Relations 100

Content4Demand

DECEMBER 6, 2022

In our previous post , we recapped the first half of that webcast, in which Allyson spoke with Brenda Caine, VP of Content Strategy at Content4Demand, and Alexis Carroll, Content Strategist at Content4Demand, about how she set those campaigns up for success. When do you start doing content ideation? It was living in a silo.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

MLT Creative

JUNE 6, 2012

I enjoy tweeting at conferences. The content sharing creates a connected community. Last week’s #BMAGrow Conference was an outstanding example of B2B marketers tweeting content from the 48 hours of fantastic speakers. Kathy Button Bell: "Social media is public relations put to music" CMO # emerson.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B2B 40

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. the readers of the journalists’ publications). Nobody reads your content. They dug deeper and created original content. Press releases are not substitutes for real content. As in dead. Placement PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Next week, Oct 5 and 6, will be the Boston summit.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Blog Create a blog for the conference and source content from speakers and attendees. Invite attendees to ask questions via Twitter or live chat.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. « Conference Focuses on Making the Most of Customer References | Main. | Case Studies. Sales Materials. Social Media.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Janet is the Director of Marketing at Customer.io , a curator at A Song A Day, and has written for publications including 99U, Fast Company, The Next Web, Business Insider, and Lifehacker. Alex is the Senior Manager, Global Content Marketing, LinkedIn.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78