EveryoneSocial

AUGUST 2, 2022

When people feel connected to your brand and believe in it, it’s much easier to grab their attention, build word of mouth , and create demand for those wanting to use your product or service. Content and word gets out about products or services much faster when those already supporting it have affinity toward the brand.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Use social as a teaching tool.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. So why is it still so under-utilized in the B2B world? After all, Instagram’s most significant growth has been among U.S. Speaking of people, a great way to cultivate a loyal community on Instagram is to rally around your employees.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Hubspot

MARCH 11, 2020

Creating content with your customers in mind delights them, and delighted customers love to share their favorite brands with the world, promoting your business through word of mouth marketing. Start using social media to expand your reach. Engage with your audience to build community.

Promotion 96

Promotion CMS Development Work Management Business 96

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Sharpspring

JUNE 3, 2022

As social platforms allegedly show relatively little of your content to your followers, it behooves you to have as many followers as possible. They also don’t make sense: social networks want you to engage as much as possible, so they’ll definitely show you posts they think you’ll find interesting.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Hinge Marketing

OCTOBER 14, 2015

There are other ways to engage your audience , but first we must understand why social media is such a useful tool. Long ago, people received information exclusively via word of mouth. In today’s digital age, communication is instant. Information today spreads like wildfire. But it goes much deeper than that.

Social Media 48

Social Media Work Management Marketing Management Service 48

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. SocialMediaB2B.com has a nice roundup of Eight B2B Facebook Landing Pages.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel. The Myth of Rationality in B2B Buying.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Hubspot

SEPTEMBER 20, 2011

Is Facebook applicable for B2B companies? The social network has become a representative sample of the world's population. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook. Promoting News: Nothing says B2B like commercial trucking. Absolutely!

Facebook 28

Facebook Paid Search Agency Companies B2B Thought Leadership 28

MLT Creative

APRIL 29, 2011

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. May 9 , TEDxEast New York, Ny: Don’t miss the largest independently organized TEDx event in NYC.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

MLT Creative

NOVEMBER 23, 2010

It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. It can monitor brands, identify key communities/influences, address customer service issues, generate new sales leads and more, as well as translate its findings into 16 different languages. in real time.

Social Media 40

Social Media Tools Media Wiki 40

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Warm fuzzies. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! Thanks dude.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Once you get a few hundred contacts, your typical network usually reaches in the millions.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right? Who is going to post a blog review of YOUR new book (raising hand now). As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Chris Koch

JANUARY 22, 2010

Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. Still, we know in our bones that positive word of mouth has a positive effect on sales. Use social networks as water coolers and newsstands. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Online Marketing Institute

NOVEMBER 8, 2010

May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. Application: In-depth ROI calculation for both B2B and B2C. Dragon Search’s Social Networking Media ROI calculator. Frogloop’s Social Media ROI Calculator. Yahoo’s PPC ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

JUNE 29, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., .&# But I think if everyone banded together and told SXSW that this forces really good people to negotiate their need to have a panel with what they teach the rest of the year, it could make a difference. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 12, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121