Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. ZoomInfo and Apollo: Which B2B data platform is better for your business? These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

LeanData

MARCH 9, 2021

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. ABM vs. Demand Gen.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

DealSignal

MARCH 17, 2023

DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. That’s why we’ve created this guide: to help you make an informed decision between two of the most popular options on the market – DealSignal vs ZoomInfo.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Why the alignment?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? What is the CEO’s Role as it relates to marketing and sales? In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. But it isn’t.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Non-Technology marketers seem to be lagging behind. The good news? First steps first.

Work Management 100

Work Management Planning Demand Generation Conference 100

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

LEADership

SEPTEMBER 29, 2015

When he was elected Pope, he flew economy class to Rome and carried his own luggage. Here are 10 Simple B2B Content Marketing Tips for Complex Solutions. Your B2B content should focus less on your product or service and more on how it solves buyers’ problems faster, better and more accurately than your competitors’.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Marketing Automation Services Lead Generation 40

Leadspace

SEPTEMBER 9, 2016

.” It’s especially meaningful to me as a tech marketer. Even if we don’t win every deal, we still benefit whenever a new company learns the value of predictive analytics for B2B lead generation. If account-based marketing (ABM) is the tide, there are an awful lot of boats right now.

Account Based Marketing 59

Account Based Marketing ABM Class Barriers 59

Zoominfo

SEPTEMBER 30, 2018

B2B Revenue Leadership If you’re interested in B2B revenue leadership this is the show for you. From the founder of “The Brutal Truth About Sales & Selling” and “Sales Questions, Brutally Honest Answers” podcast, this show is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Televerde

SEPTEMBER 5, 2019

Having the wrong types of accounts (such as those with complex regulatory or compliance demands that can strain your resources, for example) in the pipeline can negatively affect your conversion rates and demotivate your sales team. As a marketer it can be easy to just throw things over the fence to sales and hope they close it.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Marketing Automation Learning Curve.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

SmartBug Media

DECEMBER 12, 2019

Recently, the company has—with the launch of a revamped version of its go-to-marketing (GTM) platform, a purported single source of truth for sales, marketing, and recruiting professionals—changed its name to ZoomInfo powered by DiscoverOrg. A B2B Platform Where World-Class Data Meets Groundbreaking Technology.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Achinta offers his industrial clients marketing for engineers by an engineer.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Hinge Marketing

MARCH 21, 2019

I would recommend demand generation programs and activities. B2B Demand Generation Versus Lead Generation. I am not talking about lead generation—although that effort is very important as well. I see lead generation as an important subcomponent of demand generation.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. The complexity of today’s marketing environment has made marketing automation platforms and other marketing software solutions essential for companies of all sizes.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing Automation Services 112

Metadata

OCTOBER 4, 2023

At Metadata we created a best-in-class marketing OS, designed to save time and maximize budget efficiency. Some marketers might prioritize lead volume, others might prioritize pipeline. TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences.

Cost per Lead 98

Cost per Lead CPL CPC Cost Per Click 98

The ROI Guy

SEPTEMBER 17, 2010

These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Outreach

MAY 23, 2019

You don’t need a crystal ball to see where B2B sales is going. For its most successful practitioners, B2B sales is fast becoming a fusion of technology, transparency, and talent — all optimized to pamper customers with decision-bending experiences. Trends in B2B Sales. B2B sales cycles are getting longer and more complicated.

B2B Sales 80

B2B Sales Marketing AI Peer-to-peer Marketing Automation Services 80

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Heinz Marketing

APRIL 22, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring some of the best and brightest minds in B2B sales and marketing today is absolutely no different. It’s live every Thursday at 11:30 a.m.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Outreach

JANUARY 29, 2020

B2B sales is a dynamic industry. B2B Sales Trends 2020. In both the B2B and B2C markets, the power play between buyers and sellers is nearing its conclusion, and buyers are winning. B2B sales has ceased being an opaque, transactional interaction between buyer and seller. The complete customer makeover.

B2B Sales 75

B2B Sales Peer-to-peer Enterprise Management Marketing Automation Services 75

Valasys

APRIL 5, 2019

The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

Marketo 48

Marketo Class CMO Enterprise Management 48

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. Wendy Choi Chain of Demand.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

FEBRUARY 1, 2011

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. I’ll admit my change is partly about giving the market what it wants. .

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. This is a great marketing technique for any type of event. Email marketing automation. Lead generation. On-demand content.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SalesIntel

MAY 25, 2023

Everyone has probably heard a lot over the last several years about the massive change that we’re going through with how B2B products are bought and sold. This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52