KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Is native advertising really a new tactic? Not really.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Marketing Insider Group

OCTOBER 21, 2019

Maybe you can answer it with an article and go into greater detail in a presentation or workshop at your event. LinkedIn is often a good platform to focus on for B2B marketing, however, if you’re putting on a fashion event aimed at millennials, Instagram might be a better choice. Is there a common question your audience keeps asking?

Event Marketing 194

Event Marketing Marketing & Strategy Marketing Strategy Planning 194

ClickZ

APRIL 16, 2020

Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. It could be through eMail, Facebook, Phone, etc. Here, customers can scan a product and they’ll be presented with an AR experience that has been specially designed to give them more information about the product.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

KoMarketing Associates

SEPTEMBER 14, 2015

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. and “ What can she teach us about B2B marketing? ”. Overall, Jill’s presentation was the perfect balance of hilarious and insightful. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. I can go on, but you get the picture.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

ClearVoice

FEBRUARY 22, 2021

As an example, he says Facebook groups are a bounty of valuable information, even if you have to do a bit of digging to find the right matches for your skillset and niche. He also made an effort to attend digital-only networking events and then reach out to presenters or panelists, sharing what you learned from their talks.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Share this on Facebook. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Tomorrow People

FEBRUARY 5, 2013

Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. 2) Listens to the Buzz. 2) Listens to the Buzz. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. What are they talking about? Follow @sookieshuen.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. 2) Listens to the Buzz. 2) Listens to the Buzz. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. What are they talking about? Follow @sookieshuen.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Content Standard

MARCH 14, 2019

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Cala said the early tests are showing 300-400 percent greater conversion rate from Shopcast over Facebook Live, adding that this content has attracted visitors to stay on the shoe retailer’s website longer.

Tactics 108

Tactics Brand Identity Branding Planning 108

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s so simple.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

NOVEMBER 19, 2014

I’m actually not going to pick which word or phrase should be chosen as best or most relevant or hottest buzz phrase. Last week I presented on a NewsCred webinar on the future of content marketing. So check out the presentation below. appeared first on B2B Marketing Insider. And the list goes on.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. million videos uploads on Facebook. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Create a Facebook Messenger Chatbot.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If any employees are new to presenting, this is a good chance to outline best practices and tips for public speaking. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Product demo plays Outline strategies for effective product demonstrations.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Exo B2B

JUNE 5, 2018

Slideshows or other similar presentations. In a recent study published by Social Media Examiner , we discovered that in 2018, LinkedIn isn’t the preferred social platform to disseminate content in B2B. Facebook is. When it comes time to identify the main benefits of using social networks in B2B, there’s no surprises.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads! Show, Not Tell. Participation Points.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

TrustRadius Marketing

JUNE 21, 2018

Of course, in the B2B space, influencer marketing is a bit more challenging. In B2B, it’s necessary to dig a little bit deeper to find the folks who are truly creating content that garners significant engagement, and who have earned trust and respect in your field. We plan to shoot it on Facebook Live the first week of August.”.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JUNE 11, 2020

Over the last few months, the B2B communities have been shaken due to the outbreak of the coronavirus pandemic. The best part is all these functionalities are gonna be extremely free for the B2B marketers. The B2B marketers will now be able to stream a virtual event for the followers of their company page or their Event attendees.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Content Standard

APRIL 25, 2018

What do you think of when you think of B2B tech? That’s why it’s crucial that B2B tech marketers understand their audience and are able to communicate the real value of the technology they’re promoting. People are why we do things,” reveals the secret to great B2B storytelling. Karen Walker—Cisco.

Work Management 52

Work Management B2B CMO Marketing Management 52

Webbiquity

JANUARY 7, 2011

Facebook added more than 150 million new users in 2010. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “News Feed Optimization (NFO) on Facebook will become the new SEO. Post on Google Buzz.

Social Media 100

Social Media Trends Social Marketing Media 100

Zoominfo

JANUARY 29, 2018

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. The 3 Biggest Potholes of B2B Events (And How to Steer Clear). Businesses continue to use social media marketing to garner enough buzz and following in their respective industries. Continue reading. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. According to the Corporate Executive Board, 57% of B2B buyers are already through their purchase decision before they even engage with a sales representative. Today, the buzz in marketing is all about inbound.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. The result was better than Eloqua could ever have expected. Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Facebook. Hear me out …. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. According to the Corporate Executive Board, 57% of B2B buyers are already through their purchase decision before they even engage with a sales representative. Today, the buzz in marketing is all about inbound.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48