Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Place leads immediately into nurture. . *

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. What about the customer success manager who must ensure a flawless customer buying process? See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. What about the customer success manager who must ensure a flawless customer buying process? See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

PureB2B

MAY 30, 2022

Downloads (whitepapers, case studies, eBooks). How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? An effective B2B marketing campaign is one that’s delivered on time. 57%… a B2B campaign is too late by this point.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be asking yourself, “ I need to do lead nurturing right—where do I start?”. Guest post by Alexandre Sagala.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

SalesIntel

NOVEMBER 21, 2022

In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Solution: Get A Reliable B2B Data Partner. Simultaneously, you can partner with a reliable B2B data partner to reach prospects faster and keep sales reps motivated. .

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. B2B purchases are a team sport, not a solo exercise.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

PureB2B

MAY 30, 2022

Downloads (whitepapers, case studies, eBooks). How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? An effective B2B marketing campaign is one that’s delivered on time. a B2B campaign is too late by this point. Enhanced ad campaigns.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. At the same time, B2B digital marketing has grown by 23% in 2020 alone , a number slightly higher than the growth the industry experienced in 2019, before the coronavirus impacted the global economy. What is your estimated timeline?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hinge Marketing

MARCH 19, 2015

Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. This usually happens after just a few months of launching a B2B content marketing strategy. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn.

Top of Funnel 48

Top of Funnel Contact Marketing Marketing Funnels Contacts 48

Engagio

JUNE 10, 2019

Without it, due to the immensity of the task, B2B marketers would fall back on blanketing their target audience with one-size-fits-all messaging. You need to identify the individuals and determine the concerns and questions they may have during each phase of the buying cycle. The Role of Technology.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Engagio

MAY 29, 2017

Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle. But your onboarding partner will only have a match for some of your target prospects (which is often below 50% in B2B). Again, a powerful tactic.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Tomorrow People

MARCH 21, 2012

In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Yet even businesses that do have a website underestimate its value.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. 35% of B2B leaders say their key is to create engaging content. Case studies – 73%. Videos – 73%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60